Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
RECENT HEADLINES
April 25th, 2019
RESOURCE SPOTLIGHT
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Silvercrest has created a one-stop shop solution for all of your marketing needs. By allowing franchisees to order print on demand and all of their apparel as well as determine where their advertising will be distributed locally and... -
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees. -
SOCi is a leading, next-generation SaaS solution for social media management and content discovery. SOCi's proprietary content scoring technology and... -
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30 years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects. -
Scorpion offers ROI-positive online marketing solutions that can get your franchisees more customers from the Internet. With our integrated marketing platform, you can maintain a unified brand message, manage numerous marketing campaigns, and track...
Mobile food carts: a low-cost way to spread your brand and test new ideas.
- James Meeks
- 1,166 Reads 29 Shares
The Rise of Personal Smartphones Highlights the Need for Business Operators and Managers to Implement Bring Your Own Device (BYOD) Policies.
- Multi-Unit Franchisee
- 1,538 Reads 4 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
- Eddy Goldberg
- 1,253 Reads 5 Shares
How to build a culture of innovation into your system.
- Nigel Davies
- 1,257 Reads 5 Shares
Real-time, real-world customer engagement tactics and tips.
- Ashley Parks
- 1,380 Reads 11 Shares
What To Know So That Your Business Doesn't Become The Victim Of A POS Hacker.
- Multi-Unit Franchisee
- 1,254 Reads 10 Shares
4 barriers to effective data management – and how to overcome them.
- Jamie Addison
- 1,341 Reads 11 Shares
How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
- Multi-Unit Franchisee
- 1,654 Reads 13 Shares
5 things to know to make YouTube work for your brand.
- Andrea Brandon
- 1,215 Reads 4 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
- Eddy Goldberg
- 1,118 Reads 2 Shares
A new partnership between Jersey Mike's and Uber Eats integrates the POS system to help streamline delivery orders.
- Multi-Unit Franchisee
- 2,591 Reads 19 Shares
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SPONSORED Open a Red Mango FranchiseBased in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of all-natural frozen yogurt, and healthier eating options. |
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
- Eddy Goldberg
- 1,911 Reads 7 Shares
7 ways technology can make your brand run better.
- Nigel Davies
- 2,080 Reads 10 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
- Myron Curry
- 2,075 Reads 11 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
- Eddy Goldberg
- 2,159 Reads 4 Shares
When it comes to providing a great customer experience, digital technology is key
- Chad Storlie
- 2,542 Reads 29 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
- Eddy Goldberg
- 2,527 Reads 18 Shares
If you're not responding to online reviews you should be, says new study.
- Multi-Unit Franchisee
- 1,793 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
- Eddy Goldberg
- 1,937 Reads 6 Shares
3 tips for attracting franchise candidates through digital campaigns
- Lora Kellogg
- 2,785 Reads 21 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
- Andrea Brandon
- 3,480 Reads 36 Shares
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SPONSORED Open a Brooklyn Fitboxing FranchiseBrooklyn Fitboxing is a fun and effective training experience, where music, fitness, and technology converge to unleash healthy and engaging competition among fitboxers. |
"No means no": Are you practicing safe marketing in the age of GDPR?
- Gareth Botha
- 2,667 Reads 7 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
- Eddy Goldberg
- 2,224 Reads 5 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
- Nigel Davies
- 3,903 Reads 14 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
- Adam Pierno
- 3,915 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
- Eddy Goldberg
- 3,040 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
- Shawna Ford
- 3,435 Reads 6 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
- Sara Wykes
- 9,060 Reads 117 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
- Eddy Goldberg
- 4,404 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
- Jack Monson & Mike McDowell
- 4,052 Reads 49 Shares
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