Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
RECENT HEADLINES
November 27th, 2018
What martech trends are most important to marketers? See what 145 marketing pros have to say.
- Eddy Goldberg
- 2,089 Reads 18 Shares
If you're not responding to online reviews you should be, says new study.
- Multi-Unit Franchisee
- 1,413 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
- Eddy Goldberg
- 1,590 Reads 6 Shares
3 tips for attracting franchise candidates through digital campaigns
- Lora Kellogg
- 2,281 Reads 19 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
- Andrea Brandon
- 2,838 Reads 33 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
- Gareth Botha
- 2,295 Reads 7 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
- Eddy Goldberg
- 1,836 Reads 5 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
- Nigel Davies
- 3,600 Reads 14 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
- Adam Pierno
- 3,643 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
- Eddy Goldberg
- 2,683 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
- Shawna Ford
- 3,135 Reads 6 Shares
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Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
- Sara Wykes
- 8,585 Reads 117 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
- Eddy Goldberg
- 4,079 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
- Jack Monson & Mike McDowell
- 3,571 Reads 49 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
- William Edwards
- 3,127 Reads 14 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
- Eddy Goldberg
- 2,285 Reads 3 Shares
Better review your online review practices on Yelp and Google!
- Matthew Van Deventer
- 5,129 Reads 43 Shares
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
- Eric Levy, Eddie Block, and Peter Vogel
- 4,506 Reads 20 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
- Eddy Goldberg
- 7,228 Reads 7 Shares
Designing a franchise website that serves the brand, franchisees, and consumers
- Lora Kellogg
- 9,393 Reads 49 Shares
How Real Property Management creates online ads that get results
- Kent Frogley
- 8,569 Reads 6 Shares
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Franchising follows opportunities. Opportunities are created by economic and demographic changes.
- Eddy Goldberg
- 11,702 Reads 298 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
- Eddy Goldberg
- 8,251 Reads 1 Shares
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
- Multi-Unit Franchisee
- 8,609 Reads 18 Shares
Have you tried a cross-branded loyalty program yet?
- Marty Greenbaum
- 8,702 Reads 9 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
- Eddy Goldberg
- 9,601 Reads 12 Shares
How the opt-in local social media model can benefit your brand
- Taylor Hulyksmith
- 9,089 Reads 18 Shares
How to make the most of your national ad fund, engender cooperation, and boost sales
- Lora Kellogg
- 9,566 Reads 22 Shares
Trouble connecting with Millennials? Try Instagram and Snapchat!
- Shawna Ford
- 10,494 Reads 6 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
- Eddy Goldberg
- 10,534 Reads 2 Shares
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