Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
RECENT HEADLINES
June 24th, 2018
RESOURCE SPOTLIGHT
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HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
- Eddy Goldberg
- 6,828
Designing a franchise website that serves the brand, franchisees, and consumers
- Lora Kellogg
- 8,509
How Real Property Management creates online ads that get results
- Kent Frogley
- 8,187
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
- Eddy Goldberg
- 10,813
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
- Eddy Goldberg
- 7,842
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
- Multi-Unit Franchisee
- 7,927
Have you tried a cross-branded loyalty program yet?
- Marty Greenbaum
- 7,600
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
- Eddy Goldberg
- 9,267
How the opt-in local social media model can benefit your brand
- Taylor Hulyksmith
- 8,561
How to make the most of your national ad fund, engender cooperation, and boost sales
- Lora Kellogg
- 9,006
Trouble connecting with Millennials? Try Instagram and Snapchat!
- Shawna Ford
- 9,919
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SPONSORED Open a Red Mango FranchiseBased in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of all-natural frozen yogurt, and healthier eating options. |
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
- Eddy Goldberg
- 10,159
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
- Jason Van Acker
- 10,773
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
- Eddy Goldberg
- 13,942
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
- John DiJulius
- 19,516
Online data from Millennials makes target marketing easier
- Shawna Ford
- 19,293
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
- John DiJulius
- 28,517
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
- Eddy Goldberg
- 29,355
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
- Benjamin Foley
- 16,654
New Survey Points to Tight Job Market and Says It’s a “Job Seeker’s Market” For Seasonal Hiring.
- Multi-Unit Franchisee
- 3,682
Foursquare Debuts First Annual QSR Loyalty Index Ranking Food Brands and Offering Up Some Surprising Results.
- Multi-Unit Franchisee
- 2,648
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SPONSORED Open a Launch Trampoline Park FranchiseLaunch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our parks allow customers of all ages to launch off the walls and burn some energy while enjoying time... |
How a coaching approach with your employees can work to eliminate the negative and draining emotions of accountability.
- Kendall Rawls
- 2,937
The roles of community and customer loyalty and how they can impact your hiring and retaining of great employees who will provide a better impact on your franchising success.
- Kendall Rawls
- 6,638
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
- Jocelyn Mangan
- 27,046
The chip card (EMV) deadline passed in October 2015. Yet according to industry accounts, fewer than 50 percent of retail and restaurant outlets were set up by the end of December 2016 to accept cards this way.
- Tom Epstein
- 33,060
A new president will bring a need for reassessing your business operations. The opportunities and threats of the past are likely much different than what they are going to be in the next three to five years. Be prepared for how these can have a direct impact on your internal strengths and weaknesses.
- Kendall Rawls
- 19,963
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
- Tammy Cancela
- 24,486
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
- Rick Thompson
- 31,792
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
- John DiJulius
- 17,256
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
- Multi-Unit Franchisee
- 14,385
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