Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
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December 10th, 2019
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7 steps to an effective email marketing campaign.
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How Facebook Groups can help to unify and align your franchise system.
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Market your corporate social responsibility to win over Millennials.
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New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
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Mobile food carts: a low-cost way to spread your brand and test new ideas.
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The Rise of Personal Smartphones Highlights the Need for Business Operators and Managers to Implement Bring Your Own Device (BYOD) Policies.
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Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
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How to build a culture of innovation into your system.
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Real-time, real-world customer engagement tactics and tips.
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4 barriers to effective data management – and how to overcome them.
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How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
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5 things to know to make YouTube work for your brand.
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Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
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A new partnership between Jersey Mike's and Uber Eats integrates the POS system to help streamline delivery orders.
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
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7 ways technology can make your brand run better.
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Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
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When it comes to providing a great customer experience, digital technology is key
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What martech trends are most important to marketers? See what 145 marketing pros have to say.
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