Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
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November 12th, 2019
 Scorpion offers ROI-positive online marketing solutions that can get your franchisees more customers from the Internet. With our integrated marketing platform, you can maintain a unified brand message, manage numerous marketing campaigns, and track...
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Making the most of social media influencers at Massage Heights
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8 essential reports every marketer needs.
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Here are 16 email rules you "absolutely have to break" according to Marketo
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How to use online-to-offline media strategies to boost your sales.
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Make your sales team be more productive with these tech tips.
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Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
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Market your corporate social responsibility to win over Millennials.
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Little Caesars makes it easier and quicker than ever to pick up their pizzas
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New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
- Multi-Unit Franchisee
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Blockchain has many uses for franchising; food safety is one of the first.
- Michael Lockerby, Eddie Block, & Peter Vogel
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Looking for better local SEO results? Here are 4 ways to make it happen.
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Mobile food carts: a low-cost way to spread your brand and test new ideas.
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The Rise of Personal Smartphones Highlights the Need for Business Operators and Managers to Implement Bring Your Own Device (BYOD) Policies.
- Multi-Unit Franchisee
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Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
- Eddy Goldberg
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How to build a culture of innovation into your system.
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Real-time, real-world customer engagement tactics and tips.
- Ashley Parks
- 2,164 Reads 24 Shares
What To Know So That Your Business Doesn't Become The Victim Of A POS Hacker.
- Multi-Unit Franchisee
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4 barriers to effective data management – and how to overcome them.
- Jamie Addison
- 2,941 Reads 15 Shares
How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
- Multi-Unit Franchisee
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5 things to know to make YouTube work for your brand.
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Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
- Eddy Goldberg
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A new partnership between Jersey Mike's and Uber Eats integrates the POS system to help streamline delivery orders.
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
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7 ways technology can make your brand run better.
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Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
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When it comes to providing a great customer experience, digital technology is key
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What martech trends are most important to marketers? See what 145 marketing pros have to say.
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If you're not responding to online reviews you should be, says new study.
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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
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