Technology - Franchising.com Topics

Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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What martech trends are most important to marketers? See what 145 marketing pros have to say.
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If you're not responding to online reviews you should be, says new study.
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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
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3 tips for attracting franchise candidates through digital campaigns
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Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
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"No means no": Are you practicing safe marketing in the age of GDPR?
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Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
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Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
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Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
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Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
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Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
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Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
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Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
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Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
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In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
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Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
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Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
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By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
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Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
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Designing a franchise website that serves the brand, franchisees, and consumers
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How Real Property Management creates online ads that get results
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Franchising follows opportunities. Opportunities are created by economic and demographic changes.
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Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
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Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
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Have you tried a cross-branded loyalty program yet?
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Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
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How the opt-in local social media model can benefit your brand
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How to make the most of your national ad fund, engender cooperation, and boost sales
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Trouble connecting with Millennials? Try Instagram and Snapchat!
  • Shawna Ford
  • 10,494 Reads 6 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
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