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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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    FranConnect is the #1 provider of franchising solutions in the world with over 400 franchise brands as customers. FranConnect's comprehensive suite of integrated modules is the ultimate resource for franchises worldwide.
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 1,717 Reads 7 Shares
7 ways technology can make your brand run better.
  • Nigel Davies
  • 1,924 Reads 9 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
  • Myron Curry
  • 1,906 Reads 11 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 1,998 Reads 4 Shares
When it comes to providing a great customer experience, digital technology is key
  • Chad Storlie
  • 2,218 Reads 22 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
  • Eddy Goldberg
  • 2,380 Reads 18 Shares
If you're not responding to online reviews you should be, says new study.
  • Multi-Unit Franchisee
  • 1,632 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 1,786 Reads 6 Shares
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 2,589 Reads 21 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 3,144 Reads 36 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 2,503 Reads 7 Shares
SPONSORED
Open a CycleBar® Franchise
CycleBar®, the only luxury boutique fitness franchise in the market today. CycleBar® unites you with riders of all ages and fitness levels by creating an unparalleled multi-sensory, intoxicating journey.
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 2,106 Reads 5 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 3,778 Reads 14 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 3,794 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 2,835 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 3,243 Reads 6 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
  • Sara Wykes
  • 8,848 Reads 117 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 4,215 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 3,794 Reads 49 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 3,297 Reads 14 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,400 Reads 3 Shares
SPONSORED
Open a Tin Drum Asiacafe Franchise
Tin Drum Asiacafé is a fast-casual restaurant inspired by the energy and atmosphere of the streets of Asia.
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 5,603 Reads 45 Shares
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 4,653 Reads 20 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 7,347 Reads 7 Shares
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 9,613 Reads 49 Shares
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 8,674 Reads 6 Shares
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 12,088 Reads 302 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 8,366 Reads 1 Shares
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 8,800 Reads 18 Shares
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 8,976 Reads 9 Shares
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