Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 3,046
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 2,776
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,049
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 4,295
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 4,208
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 7,054
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 8,897
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 8,408
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 11,175
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 8,087
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 8,249
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Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 7,985
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 9,446
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 8,774
How to make the most of your national ad fund, engender cooperation, and boost sales
  • Lora Kellogg
  • 9,248
Trouble connecting with Millennials? Try Instagram and Snapchat!
  • Shawna Ford
  • 10,182
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 10,352
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 10,895
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 14,068
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 19,632
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 19,489
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Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 28,630
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,474
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
  • Benjamin Foley
  • 16,843
New Survey Points to Tight Job Market and Says It’s a “Job Seeker’s Market” For Seasonal Hiring.
  • Multi-Unit Franchisee
  • 3,808
Foursquare Debuts First Annual QSR Loyalty Index Ranking Food Brands and Offering Up Some Surprising Results.
  • Multi-Unit Franchisee
  • 2,790
How a coaching approach with your employees can work to eliminate the negative and draining emotions of accountability.
  • Kendall Rawls
  • 3,121
The roles of community and customer loyalty and how they can impact your hiring and retaining of great employees who will provide a better impact on your franchising success.
  • Kendall Rawls
  • 6,859
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
  • Jocelyn Mangan
  • 27,193
The chip card (EMV) deadline passed in October 2015. Yet according to industry accounts, fewer than 50 percent of retail and restaurant outlets were set up by the end of December 2016 to accept cards this way.
  • Tom Epstein
  • 33,435
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