Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
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July 10th, 2019
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New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
- Multi-Unit Franchisee
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Blockchain has many uses for franchising; food safety is one of the first.
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Looking for better local SEO results? Here are 4 ways to make it happen.
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Mobile food carts: a low-cost way to spread your brand and test new ideas.
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The Rise of Personal Smartphones Highlights the Need for Business Operators and Managers to Implement Bring Your Own Device (BYOD) Policies.
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Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
- Eddy Goldberg
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How to build a culture of innovation into your system.
- Nigel Davies
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Real-time, real-world customer engagement tactics and tips.
- Ashley Parks
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What To Know So That Your Business Doesn't Become The Victim Of A POS Hacker.
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4 barriers to effective data management – and how to overcome them.
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How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
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5 things to know to make YouTube work for your brand.
- Andrea Brandon
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Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
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A new partnership between Jersey Mike's and Uber Eats integrates the POS system to help streamline delivery orders.
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Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
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7 ways technology can make your brand run better.
- Nigel Davies
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Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
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When it comes to providing a great customer experience, digital technology is key
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What martech trends are most important to marketers? See what 145 marketing pros have to say.
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If you're not responding to online reviews you should be, says new study.
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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
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3 tips for attracting franchise candidates through digital campaigns
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Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
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"No means no": Are you practicing safe marketing in the age of GDPR?
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Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
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Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
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Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
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Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
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Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
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