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Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 137
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 1,186
6 Key Indicators That Will Help You Evaluate and Identify Leaders Within your Franchise Company.
  • Kendall Rawls
  • 1,460
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 42,662
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 7,072
Two Multi-Unit Operators Merge to Become Tropical Smoothie Café's Largest Franchisee and Then Sign New Development Agreement.
  • Multi-Unit Franchisee
  • 8,718
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 10,051
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 11,530
Prospective franchisees have several different entry points into franchising. The most common entry path for a new franchisee is to sign on for a single unit and operate it.
  • Eddy Goldberg
  • 26,723
From his childhood growing up in Houston, Pakistani-born Amin Dhanani watched his father, the late Hassan Ali Dhanani, and family members build The Dhanani Group, a billion-dollar, mega-successful franchisee for Burger King and its own massive convenience store business.
  • Debbie Selinsky
  • 19,078
Five Guys Burgers and Fries Multi-Unit Operator Signs Agreement to Open 18 Melt Shop Locations Throughout Pennsylvania, New Jersey, and Delaware.
  • Multi-Unit Franchisee
  • 20,395
SPONSORED
Open a The Joint Corp. Franchise
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services globally.
A new Technomic study reveals trends and data about consumers' shifting behavior and attitudes towards retailer meal solutions (RMS).
  • Multi-Unit Franchisee
  • 20,382
Taking a franchise brand international requires research, dedication, and a lot of hard work. And as we looked at last time, it requires strong relationships with the right people on the ground in the international countries. People like Americans Jake Weinstock and Paul Kuebler, who teamed up with Russian entrepreneur Vladimir Grumlik, to open Gold's Gym franchises.
  • Kerry Pipes
  • 37,469
Newly inked The All American Steakhouse & Sports Theater franchisee Boris Orcev, knew his recent franchise investment was a winner—from the start.
  • Helen Bond
  • 62,802
Mark H. Friedman has 25 years of management consultant experience crafting high-end, multi-million-dollar turnaround strategies for large companies.
  • Helen Bond
  • 31,256
2018 is set to open with more than a dozen states raising the minimum wage and subsequently increasing labor costs for business operators.
  • Multi-Unit Franchisee
  • 31,858
Married Couple Open Second Massage Heights Location with Additional Units Planned for the Next Two Years.
  • Multi-Unit Franchisee
  • 31,469
Quaker Steak & Lube will ring in the New Year poised to accelerate strategic growth as the fun-family casual dining brand hits the road with a fresh focus for nationwide expansion.
  • Helen Bond
  • 69,776
Diversification, a recommended strategy in designing an investment portfolio, is a big part of the thinking behind the growth in multi-brand franchising. No matter how good the ROI may be from a single brand, savvy investors know it's not wise to put all their eggs in one basket.
  • Eddy Goldberg
  • 43,615
I've been fortunate over the years to consistently think about and work on the intersection of people's experiences and how technology can help make them better.
  • Jocelyn Mangan
  • 30,038
The leading upscale craft beer bar, The Brass Tap, is gearing up for nationwide franchise expansion with a strong development plan that is redefining the franchise bar concept in the lucrative craft beer market.
  • Helen Bond
  • 59,457
SPONSORED
Open a Jimmy John's Sandwiches Franchise
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Taco John's signs 100-unit agreement with multi-unit operator to bring the Mexican QSR brand to the Carolinas and Georgia.
  • Multi-Unit Franchisee
  • 27,992
Start the New Year off by ensuring that you focus on all areas of the business including your leadership style and the example you are setting with your people.
  • Kendall Rawls
  • 26,259
As the floodwaters were rising from hurricane Harvey's onslaught in Brazoria County, Texas, Mike Walls, who owns a Caring Senior Service franchise with his wife, Adie, received a panicked call from a client. He needed to get out of his home fast and had no one else to call.
  • Emma Pearson
  • 25,137
Albert Tadevosyan was an MMA (Mixed Martial Arts) fighter with a professional fight record of 7 wins, 1 loss, and 1 draw.
  • Kerry Pipes
  • 22,176
Some entrepreneurs think big from the start. No single unit for them! Instead, they sign on as an area developer, agreeing to open a certain number of units by a specified date in a given geographic area, where they have been granted exclusive rights.
  • Eddy Goldberg
  • 37,822
Gloria Jean's Coffees franchisee Eric Vo's operating mantra for success is simple. "I love to help people," says Vo, a franchisee of the premier coffee brand since 2003.
  • Helen Bond
  • 38,643
Mega Wendy's multi-unit operator announces an agreement to add another 57 Wendy's locations across the Midwest to its growing portfolio.
  • Multi-Unit Franchisee
  • 16,514
Arby's Named One Of The 2017 Best Workplaces For Diversity By Great Place to Work and Fortune.
  • Multi-Unit Franchisee
  • 15,876
Capriotti's Sandwich Shop is setting its sights on strategic growth in 2018, with a passion for the product and a proven business model that is on the road to becoming a national fast-casual brand.
  • Helen Bond
  • 29,074

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