The Colonel Can Now Be Spotted From Space
(Wednesday, November 15, 2006) - KFC, with the launch of a new marketing ploy, has become the world'''s first brand to be visible from outer space. The purveyor of "finger-licking good" fried chicken has built an 87,500 square foot version of its founder and icon, Colonel Sanders, in the Nevada desert.
The stunt is part of a global re-brand of the firm's icon in which the colonel drops his white suit jacket for a red apron. He will be keeping the bow tie, glasses and goatee however. This is the fourth time in the last 50 years the logo is to be updated.
The giant image of the colonel is located near the secretive Area 51, well known for UFO sightings. It was created by a team of 50 designers, engineers, scientists and architects using one-foot by one-foot painted tile pieces. The new-look colonel will appear in more than 14,000 KFC outlets in 80 countries over the next five years.
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