KFC Commissions Tasty Martial Arts-Inspired Mural to Launch All New Teriyaki Boneless Wings
"Karate-Kickin' Colonel" Mural Painted with Special Ingredient to be Auctioned for Charity
LOUISVILLE, KY - To showcase the unique flavor of KFC's new Teriyaki Boneless Wings, Kentucky Fried Chicken challenged experiential artist Phil Hansen to create a one-of-a-kind mural of Colonel Sanders. To give the mural a tasty twist, Hansen used KFC's new boneless wings' Teriyaki sauce as his medium.
"When we saw Phil's work and his karate-style painting technique, we just knew he had to be involved in the launch of KFC's new Teriyaki Boneless Wings," said James O'Reilly, chief marketing officer for KFC. "After all, the distinctive taste of the new Teriyaki wings delivers a one-two punch - restaurant-style flavor at an inexpensive price."
Karate Kickin' Colonel
It wouldn't be a KFC product without some sort of secret, and Hansen's mural is no different. Hansen, from Eden Prairie, Minn., employed a specially concocted 'paint' made from Teriyaki sauce to create an image that tastes as good as it looks.
Drawing inspiration from the Japanese martial art to reflect the origins of the Teriyaki sauce, Hansen used his unique 'karate-painting' technique by coating his hands and feet (and even his cheek at one point) in the 'paint' and karate chopping, kicking and head butting a wall-sized canvass.
A minute-long film posted on YouTube shows the mural's eight hour production in high speed, finally revealing Colonel Sanders in mid karate kick. To view the video, visit www.KFC.com or www.youtube.com/watch?v=i6jI8rl5MD0. The finished painting will be auctioned on eBay with proceeds benefiting Colonel's Scholars, a charitable program providing students nationwide with much needed college scholarships.
Teriyaki Boneless Wings, the latest innovation from KFC, are boneless 100% chicken breast, marinated and breaded in KFC's special seasonings and fried to crispy golden perfection. Then, they are fully dipped in KFC's Teriyaki sauce, the perfect balance of sweet and tangy flavors. The new Teriyaki Boneless Wings Combo (six boneless wings, potato wedges and a medium drink) will be available starting July 10 and priced at $3.99, plus tax. Prices may vary by location. To find the nearest KFC location, please visit www.KFC.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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