IFA Steps up Communications and Marketing Efforts

Names Vice Presidents to New Posts

April 08, 2008 // Franchising.com // WASHINGTON,– The International Franchise Association (IFA) today named Alisa Harrison as vice president of communications and marketing, a new position designed to enhance the organization's external media outreach and education efforts. Additionally, IFA named Terry Hill vice president of publishing, who will be responsible for all publications produced by the association.

"These appointments will help IFA better meet the needs of our members and the franchising sector, both of which have experienced significant growth during the past decade," said Matthew Shay, IFA president and CEO. "By increasing our efforts in communication, marketing and publishing, we can help ensure that policy makers, the media and members understand the consequences of ill-advised laws that prevent small businesses from thriving and increasing jobs, output and payroll for the U.S. economy."

IFA represents 1,300 franchisors, 10,000 franchisees and 500 suppliers of products and services to franchised businesses. In the U.S., more than 900,000 franchised establishments create 21 million American jobs and generate $2.3 trillion in economic output.

Harrison will join IFA on April 1. Most recently, Harrison served as vice president of APCO Worldwide, a global strategic communications firm, where she helped organizations implement media and public affairs programs involving food and agriculture, homeland security, nutrition and wellness and a variety of business related issues, including franchising.

Before joining APCO, Harrison served as the director of communications and press secretary at the U.S. Department of Agriculture (USDA). While at the department, she served as the primary spokesperson, provided communication counsel to the Secretary of Agriculture and managed a 100-person communications department. Harrison has extensive association experience having worked for 15 years at the National Cattlemen's Beef Association in various positions, including executive director of public relations. She holds her Bachelor of Science in Communications and Journalism from the University of Tennessee.

Hill previously served as vice president of communications and media relations for the IFA. Prior to joining IFA in 1995, Hill was director of public relations for the National Federation of Independent Business (NFIB). His experience includes serving as press secretary and campaign manager for two members of Congress, and working as a television and newspaper reporter.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Capriotti's Sandwich Shop
Capriotti's has mastered the art of sandwich making since 1976, achieving over 250 awards & counting. Our fans & franchise community agree,...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)