In A Marketing First, KFC Hides Image In Restaurant Posters - And Tv Commercials - To Give Consumers Chance To Win KFC to Reward 10,000 Perceptive Patrons with One of Four Snacker Varieties
April 25, 2008 // Franchising.com // LOUISVILLE, KY - KFC fans who pay close attention to the latest in-store KFC Snacker® posters may see more than what first meets the eye. The Colonel's secret recipe for KFC's Original Recipe® remains locked away but a new "secret" image is hidden in KFC stores nationwide.
Continuing its dedication to marketing firsts, KFC has hidden a secret image in its in-store point-of-purchase (P.O.P.) advertising for its line-up of 99 cent Snacker sandwiches. After pioneering the first-ever documented hidden message in a national TV ad in 2006, KFC has pushed the marketing envelope even further by hiding something special in the latest Snacker advertising, both in-store P.O.P and again in broadcast television commercials, giving thousands of Americans a chance to win.
"We love coming up with new ways to break through the clutter with advertising innovations that encourage people to get involved in our promotions," said James O'Reilly, chief marketing officer for KFC. "I can't reveal the secret, but here's a hint: Americans will definitely enjoy more 'green' when they get a deal on one of four Snacker varieties for just 99 cents."
As a marketing innovator, this is the latest in a series of eye-catching challenges KFC has issued to consumers. Previous campaigns include KFC becoming the first brand to have a logo visible from space, freeze frame ads aimed to beat DVR technology, ads embedded with high-pitched ring-tone technology and KFC aroma placement in the halls of corporate America.
Ten thousand consumers with a taste for the Colonel's famous chicken and an eye for detail have a chance to win a free Snacker sandwich at KFC.com if they are observant enough to identify the hidden image. Whether they spot the secret image in the television ad or stop by a local KFC to scour the P.O.P. signage, the first 1,000 consumers to properly identify the image each day for 10 days beginning April 24 can visit KFC.com to win a $1 KFC gift check which may be used toward the purchase of a 99 cent Snacker.
KFC's best-selling Snacker line includes Buffalo, Crispy, and Ultimate Cheese flavors, which feature KFC's signature, 100 percent chicken breast strip, freshly prepared with crisp lettuce and served on a warm sesame seed bun. The Honey BBQ Snacker includes tender chunks of chicken, smothered in our tangy-sweet hickory-flavored Honey BBQ sauce. For more information on KFC's Snackers or to find your nearest KFC location, please visit www.KFC.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)