Checkers(R)/Rally's(R) Turns Up the Heat with New Frank's(R) RedHot(R) Buffalo Chicken Sandwich

Double drive-thru chain spices up its Double Value Menu(SM) with newest product addition
August 11, 2008 // Franchising.com // TAMPA, FL –– Checkers Drive-In Restaurants, Inc., the nation's largest chain of double drive-thru restaurants and parent company of both Checkers® and Rally's® concepts, heats up its Double Value Menu(SM) with the introduction of its newest, fully loaded sandwich: Frank's® RedHot® Buffalo Chicken Sandwich.

This fiery and flavorful sandwich has just the right amount of bite, conjuring up a lip-smacking flavor surge reminiscent of authentic Buffalo wings on a bun. Checkers/Rally's Frank's RedHot Buffalo Chicken Sandwich is a kickin' crispy chicken breast fillet fully immersed in Frank's RedHot Original Buffalo Wing Sauce and then cooled off with a creamy ranch dressing drizzle and crisp iceberg lettuce, all served on a golden toasted sesame seed bun.

"Checkers/Rally's places great emphasis on delivering high-quality, fresh products that maintain authenticity of flavor. When we were developing our new Buffalo chicken sandwich, we knew there was no other choice for sauce than the originator, Frank's RedHot," said Ryan Joy, Director of Research and Development at Checkers Drive-In Restaurants, Inc. "Our Frank's RedHot Buffalo Chicken Sandwich delivers big, bold, robust flavor with an authentic taste that our Guest are sure to find irresistible."

The Frank's RedHot Buffalo Chicken Sandwich is available at participating Checkers/Rally's locations on the Double Deals section of its Double Value Menu(SM). The suggested retail price is "2 for $3." Prices may vary.

Checkers/Rally's debuted its value menu at the beginning of this year, offering more fully loaded burgers and sandwiches than any other value menu. With the introduction of the Frank's RedHot Buffalo Chicken Sandwich, Checkers/Rally's now has 14 mouthwatering burgers and sandwiches, among other products, on its value menu.

Checkers/Rally's is the little place offering big, bold taste. For more information on its high-quality, flavor-packed menu items, visit www.checkers.com.

About Checkers Drive-In Restaurants, Inc.

Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers® and Rally's® double drive-thru restaurants. In recent years, Checkers/Rally's has been awarded several of the industry's most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rally's; Nation's Restaurant News Hot! Again Award for Checkers' sizzling business performance; and the American Business AwardSM for the Best Executive in America.

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