Little Caesars(R) Pizza Opens in Yeadon, Pennsylvania

YEADON, Pa., Sept. 3 // PRNewswire // -- Little Caesar Enterprises, Inc. celebrated the grand opening of its most recent location in Yeadon, Pennsylvania as Little Caesars franchisee Clif D'Mello opened his doors for business at 558 Church Lane. "I'm excited to bring the very best in pizza carry-out to Yeadon," said D'Mello. "I look forward to offering a large, fresh, pepperoni pizza that's ready when my customers are, with no waiting or need to call ahead."

This is D'Mello's second Little Caesars store; he also operates one in Newark, Delaware. Before becoming a Little Caesars franchisee, D'Mello was a shift manager with another quick service restaurant chain. While there, he was promoted within three years to district leader where he overlooked the operations of three franchisee-owned stores.

"After working for a franchisee, I realized that instead of doing the work for someone else, I could be my own boss," added D'Mello. "I chose to invest in Little Caesars because the brand is especially well positioned to grow in today's economy since it offers consumers outstanding value: a high quality, convenient product for a great price. I plan to expand the Little Caesars brand in the Philadelphia area by opening three additional stores over the next two years."

Little Caesars uses fresh ingredients, including dough made fresh in stores, fresh, never-frozen cheese, and sauce made with vine-ripened tomatoes. Some of the menu items D'Mello will feature in his store include HOT-N-READY(R) Pizza, Crazy Bread(R), Caesar Wings(R) and Caesar Dips(R).

"Little Caesars is growing across the country and is well known for its great value, quick service, and tremendous appeal to families," said David Gray, national vice president, franchise services, Little Caesar Enterprises, Inc. "We look forward to serving the residents of Yeadon with delicious Little Caesars pizza and other great tasting products."

Giving back to the communities in which Little Caesars does business has been part of the company's philosophy since shortly after the franchise began in 1959. As a new business owner, D'Mello plans to support local organizations and community events in Yeadon and the surrounding area. "The community has been excited about our store opening," said D'Mello. "I look forward to getting involved and supporting efforts that are important to the community."

In one of the largest U.S. quick serve restaurant research studies in 2007, Little Caesars was named the best value for the money of all quick serve restaurant chains.* Sandelman & Associates' Quick-Track(R) research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 84,000 quick service restaurant customers in 70 major markets across the U.S. Little Caesars was also named highest rated pizza chain for "Convenience of Locations" and "Speed of Service."

Little Caesars was recently listed by the Small Business Administration (SBA) as one of the best loan performers among franchises with more than 60 SBA-guaranteed loans.** Little Caesars also works with preferred lenders who understand the business, which becomes increasingly important as it gets more difficult for entrepreneurs to secure financing in today's economy.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars built more stores in the U.S. in 2007 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized characters in the country, Little Caesar, that appeals to both adults and children.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include -- the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, available franchise opportunities and markets, visit http://www.LittleCaesars.com or call 1.800.553.5776.

* "Highest Rated Chain -- Value for the Money" based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007.

** Source: Coleman Report, an annual compilation of performance data on thousands of SBA-guaranteed franchise loans.



SOURCE Little Caesar Enterprises, Inc.

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