New Amman restaurant part of brand's ongoing international expansion plans
September 11, 2008 // Franchising.com // Austin, TX - While the Schlotzsky's® name might not have a direct Arabic translation, The Original® sandwich on Fresh-from-Scratch® sourdough buns and the brand's fresh, high quality sandwiches, paninis, pizzas, salads, soups, wraps and desserts are sure to please guests at the concept's first Jordan restaurant, located in Amman in the Al Rabieh Towers office complex.
"We're very excited that the Jordan market represents a significant development opportunity for Schlotzsky's, and we look forward to introducing Amman residents and tourists to our extensive line of delicious food," said Ahmed Tantash, owner of Arab East Restaurant Management, Schlotzsky's franchise partner in Jordan.
Tantash plans to open six additional Schlotzsky's locations in this country by the end of 2012. Restaurants are slated to be located in venues such as malls, shopping plazas and free-standing buildings. His organization also owns and operates more than 10 Carvel® Ice Cream stores and Cinnabon® bakeries in Jordan; both concepts are Schlotzsky's sister brands.
"Mr. Tantash has had great success with Carvel and Cinnabon, so it's been a pleasure and natural fit working him to introduce and expand Schlotzsky's presence in this market," said Mike Shattuck, Senior Vice President of International Operations for FOCUS Brands®, parent company of all three brands, along with Moe's Southwest Grill®. "We're thrilled that he and other franchise partners recognize the strength of the Schlotzsky's brand and have committed to growing this concept worldwide."
Other existing partners scheduled to open Schlotzsky's locations throughout the year include Food and Entertainment Company in Saudi Arabia, Al Olayan General Trading Co. Ltd. in Kuwait and Cinnabest Retail Ltd. in South Africa.
Since 1971, Schlotzsky's® has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With approximately 365 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. For additional information and locations near you, visit www.schlotzskys.com.
About FOCUS Brands Inc.
FOCUS Brands Inc.® is the franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 32 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and the franchisor of Seattle's Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.