New Directory Outlines Franchising Opportunities

Guide will be Available at the West Coast Franchise Expo Nov. 7-9 in Los Angeles

October 16, 2008 // // Washington, D.C., – The International Franchise Association (IFA) will release its largest Franchise Opportunities Guide this week. The 520-page Fall/Winter edition contains details about IFA's nearly 1,300 franchise system members and 500-plus firms that provide goods and services to the industry—more than double the number of listings since the publication's inception in 1990.

"The Franchise Opportunities Guide is the largest directory of its kind for those interested in buying a franchise," said IFA Vice President of Development and Advertising Scott Lehr. "It serves as a valuable resource to prospective investors who can research franchise companies listed alphabetically and by industry category. Each listing offers a brief company history, investment level, required investor qualifications, training information and contacts."

In addition, Lehr said the directory presents valuable information for those looking to buy their first franchise, including key legal questions to ask, advantages and challenges, self-evaluation, franchise-assessment checklist, financing tips and the Federal Trade Commission's Consumer Guide to Buying a Franchise.

Companies that offer discounts to honorably-discharged veterans through IFA's VetFran program or that participate in the MinorityFran recruitment program are also listed.

Also featured in the directory are companies that can help consumers with their franchise purchase. IFA's Supplier Forum members consist of firms that specialize in a number of areas that suit the needs of all levels of professionals—whether seasoned in franchising or a prospective owner. These firms serve areas including but not limited to advertising, law, accounting, business products, Internet services, market research, financing and public relations.

Cost of the Guide is $20 plus shipping and handling. To order, call 1-800-543-1038



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