October 21, 2008 // Franchising.com // Louisville, KY – America has spoken. According to the latest polling numbers – er, sales figures of KFC political T's – more than 41 percent of Americans who purchased a KFC Political T bought a "Left Wing" T-shirt, while roughly 29 percent bought a "Right Wing" T-shirt and 30 percent leaned toward undecided by choosing a "Left Wing, Right Wing: Tastes the Same to Me" T.
Along with providing a quirky presidential prognostication, T-shirt sales benefit Colonel's Scholars, a charity program providing college students nationwide with much needed scholarship dollars.
To remain unbiased, KFC sold the T-shirts on www.KFC.com, as well as in boutiques in each presidential candidate's home states: Akira in Chicago; Divaz Boutique in Tempe, Ariz.; and Grand Central Clothing in Tucson, Ariz. Since August, Americans have bought hundreds of the shirts.
"While neither candidate should count his chickens before they hatch, our informal, non-scientific poll indicates there may be a left-wing swing in the Oval Office," said Javier Benito, executive vice president of marketing and food innovation for KFC. "Most importantly though, every KFC Political T sold will benefit a great cause and help send deserving students to college."
This fall, through the Colonel's Scholars program, 100 deserving students received up to $20,000 over the next four years to pursue a bachelor's degree at an accredited public university within his or her home state. All scholarships were awarded based on the impact students had on their schools and communities and their financial need.
The race for the White House may still be too close to call, but the KFC "polling place" remains open. Americans can still buy T-shirts, show support for their favorite "wings" and help charity at the same time. To purchase a Political T, make your voice heard and aid Colonel's Scholars, visit www.KFC.com or www.KFCScholars.org.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Original Recipe® Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).