Schlotzsky's Hits Homerun with New Big League Clubz Sandwhiches
April 10, 2009 // Franchising.com // Austin, TX – Consumers seeking more bang for their dining-out buck need look no farther than participating Schlotzsky's restaurants. Between now and May 31, the bases are loaded with three rookie players from the newly formed, highly stacked Big League Clubz line-up.
On first and second plates are the Ham 'n Turkey Club and Chick 'n Turkey Club sandwiches, both featuring generous layers of the respective meats piled above and below an extra slice of Schlotzsky's famous Fresh-from-Scratch® sourdough bun and smothered with tomato, shredded lettuce, cheddar cheese, red onion, yellow mustard and mayonnaise.
Batting third is the Beef 'n Bacon Club sandwich, offering mounds of roast beef teamed up with crispy bacon, loaded between an extra cheddar-cheese bun and topped with rings of flavorful chipotle mayonnaise.
"We always strive to give our guests 'lotz better' high-quality sandwiches, so we think our new Big League Clubz will be a grand slam with customers wanting 'lotz fresher' meat and unique flavor combinations," said Kelly Roddy, Schlotzsky's president. "And with our sweepstakes featuring great baseball prizes, we're throwing out 'lotz more' reasons to check out Schlotzsky's."
Visitors to www.BigLeagueClubz.com can enter to win baseball gear, fantasy baseball teams and the grand prize of airfare, a two-night hotel stay and $2,000 to see all the stars play in St. Louis on July 14th.*
Consumers can also visit participating Schlotzsky's locations and collect any three special Big League Clubz baseball cards for a chance to win a personalized mini-bat or text 'CLUBZ' to 30364 for an instant entry. Other features on www.BigLeagueClubz.com include a baseball game, desktop baseball score widget and optional registration for Schlotzsky's Bun & Fun eClub.*
Schlotzsky's recruited Santa Monica, CA-based branded entertainment company matrixx to administer the sweepstakes and execute extensive social media and online outreach.
* No purchase necessary. See www.BigLeagueClubz.com for official rules.
Since 1971, Schlotzsky's has been the home of The Original™ toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With over 365 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience.
About FOCUS Brands Inc.
FOCUS Brands Inc. is the franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 32 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and the franchisor of Seattle's Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy."