Little Caesars(R) Pizza Opens in Evansville, Ind.

Local residents get fresh, high-quality pizza at a great value

EVANSVILLE, Ind., Sept. 24 // PRNewswire // -- Little Caesar Enterprises, Inc. celebrated the grand opening of its most recent location in Evansville, Ind. as Little Caesars franchisee Michael Coe opened his doors for business at 2007 Washington Ave. "I'm excited to bring the very best in pizza carry-out to Evansville," Coe said. "I look forward to offering a large, fresh pepperoni pizza that's ready when my customers are, with no waiting or need to call ahead."

Before becoming a Little Caesars franchisee Coe held several positions in the restaurant industry. "When I was researching franchising opportunities, I was looking for a simple operating model and winning concept," Coe added. "I chose Little Caesars since the concept is especially well positioned to grow in today's economy since it offers consumers outstanding value: a high-quality, convenient product for a great price. The value Little Caesars provides is something families can really appreciate at a time when they are looking to stretch their dollars."

Giving back to the communities in which Little Caesars does business has been part of the company's philosophy since 1959. As a new business owner, Coe plans to support local organizations and community events in Evansville and the surrounding area.

"Customers have been excited about our store opening," Coe said. "I am eager to get involved and support efforts that are important to the community."

Little Caesars uses dough made fresh in stores, fresh, never-frozen cheese, and sauce made with vine-ripened tomatoes. Some of the menu items Coe will feature in his store include HOT-N-READY(R) Pizza, Crazy Bread(R), Caesar Wings(R) and Caesar Dips(R).

"Little Caesars is growing across the country and is well known for its great value, quick service, and tremendous appeal to families," said David Gray, national vice president, franchise services, Little Caesar Enterprises, Inc. "We look forward to serving the residents of Evansville with delicious Little Caesars pizza and other great tasting products."

In one of the largest U.S. quick serve restaurant research studies in 2008, Little Caesars was named the best value for the money of all quick serve restaurant chains.* Sandelman & Associates' Quick-Track(R) research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 94,000 quick service restaurant customers in 75 major markets across the U.S. Little Caesars was also named highest rated pizza chain for "Convenience of Locations" and "Speed of Service."

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest growing pizza chain, built more stores in the world in 2008 than any other pizza brand and today is the largest carry-out chain globally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the second year in a row, Little Caesars was named "Best Value in America"* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

* "Highest-Rated Chain - Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2008.
SOURCE Little Caesar Enterprises, Inc.



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