Canada Doubles Down in Record Numbers-Most Successful KFC Menu Item Ever

More than 350,000 Sandwiches Sold... And Counting

TORONTO, ONTARIO - (Marketwire) - Editors Note: There is 1 photo and 2 videos associated with this press release.

Since it debuted nationally on October 18th, Double Down — KFC's legendary, bun-less sandwich — has been the talk of Canada; and an instant best-seller at KFC restaurants from coast-to-coast.

"Double Down is a monster success for KFC Canada and our customers," explains Chief Marketing Officer, Yum! Restaurants Canada, Dan Howe. "In fact, by October 31st, we will have sold more than 350,000 Double Down sandwiches in Canada — making Double Down our most successful new menu blockbuster ever."

Canada Takes Down the Double Down

While the Double Down love affair is strong across the country, KFC Canada reports that Alberta and Manitoba are Taking Down the most Double Downs in the land — at a slightly higher rate than other provinces.

The legendary, big eat caused worldwide buzz when it debuted in the USA — and it's the most successful sandwich in KFC history. More than 10 million Double Downs were sold south of the border in less than a month! According to Howe, if you take Canada's population and the number of restaurants into account, Canadians are on-par with that record.

Renowned as the world's first-ever bunless sandwich, the KFC Canada Double Down boasts two pieces of deliciously seasoned Original Recipe boneless chicken, two pieces of bacon and processed Pepper Jack cheese — all topped off with the Colonel's savoury, secret sauce.

"It's official. Canada has Taken Down the Double Down and we've seen people planning Double Down parties with their friends, making videos, blogging and swapping Take Down stories and technique on our Facebook site," says Howe. "It's just been phenomenal for KFC, our customers and our franchise partners across the country."

Canada Called for Double Down

"Canadians begged KFC Canada to bring the Double Down North of the border and it's been our number one customer service request for months," confirms Howe, who adds that 64 per cent of Canadians agreed KFC should bring the Double Down to Canada.

Double Down BreakDown: The Facts

Double Down is definitely a big, indulgent, occasional eat, but contrary to myth and speculation, Double Down has similar numbers to many restaurant subs, burgers and sandwiches.

"For those who are watching their sodium and still crave KFC's 11 herbs and spices, we encourage them to try our classic Original Recipe chicken on-the-bone or our boneless Original Recipe chicken," he says.

Here's the KFC Canada Double Down Breakdown:



Calories 540

Total Fat (g) 30

Sodium (mg) 1740

Double Down Facebook Fun

To celebrate the Canadian launch of Double Down, KFC Canada has launched its first-ever Facebook fan page; loaded with more information to whet the appetite of Double Down fans.

"Double Down is only here for 2 more weeks," declares Howe. "Share your best Double Down stories on our KFC Facebook page and celebrate with other Canadians who have Taken Down the Double Down."

About KFC Canada

KFC represents more than 700 quick-service restaurants across Canada. KFC specializes in Colonel Harland Sanders' Original Recipe Chicken — the world's most popular chicken — home-style sides, freshly made chicken sandwiches, including the Double Down. To find out more about KFC, please visit our website at www.kfc.ca. Visit us on facebook at www.facebook.com/KFCCanada or www.facebook.com/PFKQuebec.

All survey data is based on an Ipsos Reid poll conducted between September 17 and 20, 2010, on behalf of KFC Canada. A sample of 1,095 adults were interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data; with an estimated accuracy rating of +/-3.0 percentage points, 19 times out of 20.

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