Schlotzsky's(R) Launches Bold Reimaging Initiative in Kansas City
Fast Casual Brand to Reimage Entire Franchise System by End of 2011
February 24, 2011 // Franchising.com // Kansas City, MO – Schlotzsky's, the home of The Original® round toasted sandwich, is unveiling four "Lotz Better" reimaged restaurants in Kansas City on March 1, launching a nationwide initiative to reimage the entire franchise system by the end of 2011. The reimage, which includes over 350 Schlotzsky's restaurants nationwide, includes a refreshed color scheme and a circle theme reflecting the unique round sandwiches offered by the restaurant.
To celebrate, each Schlotzsky's restaurant in the Kansas City market will offer their famous sandwich, The Original (small), for $1.99 all day long. They will also hold a drawing at each restaurant for free Schlotzsky's for one year.
"We are honored that Kansas City was chosen as the market to jumpstart this exciting initiative," said Mike Fleming, owner of Schlotzsky's in Mission. "The 'Lotz Better' look appeals to everyone, from adult to child, and provides a fun, fresh dining experience for the entire family. I'm excited to introduce our fans to the reimaged restaurant and attract new customers with our new look."
The reimaged Schlotzsky's features vibrant colors, playful slogans, contemporary furniture and artwork. Schlotzsky's also introduced a new service model where crew members hand-deliver food to the tables. Everything, from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is contemporary and … round. Schlotzsky's in Kansas City, Mission and Overland Park also feature a partnership with sister company Cinnabon that offers two brands under one roof.
"Part of our growth strategy is to reinvigorate the brand with a fresh, new look while still maintaining the core of our business—our food," said Kelly Roddy, President of Schlotzsky's. "We have already signed a number of multi-unit deals with new and current franchisees since unveiling the new prototype and co-branding deal with Cinnabon." Roddy added that the 'Lotz Better' look will be applied to all new construction, and the company plans to have all existing restaurants re-imaged by the end of 2011.
With more than 350 locations worldwide, Schlotzsky's continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country such as Atlanta, Charlotte, Denver, Florida, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky's plans to have between 600 and 700 locations by 2015.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky's is enjoyed around the world, with restaurants in Turkey, China, Saudi Arabia, South Africa, Costa Rica, Jordan and Kuwait. Schlotzsky's is owned by FOCUS Brands Inc.®, the franchisor and operator of over 3,300 Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and Auntie Anne's® locations and Seattle's Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.