August 31, 2011 // Franchising.com // DETROIT – Little Caesars Pizza just got even more convenient! The world's largest carry-out chain today announced it launched a new, handy, free iPhone® app. Customers can now locate the closest Little Caesars restaurant, whether at home or on the road, review the menu and beat the clock to make pizzas with "Little Caesar", the Little Caesars character.
"Little Caesars is all about providing great convenience to our customers and now there's an app for that," said Linda "LJ" Jaworski, senior vice president, marketing and communications, Little Caesars Pizza. "In addition to offering our customers a large, pepperoni pizza, with no waiting or need to call ahead, now customers on the go can quickly find the closest Little Caesars with a single touch."
The free app is available for all Apple mobile devices including the iPhone®, iPad® and iPod®. The app will find the nearest location using the device's GPS system, so there is no need to enter a specific address. Customers can also see a detailed map and receive directions to the selected store. They can save their locations and preferences to their "My Caesars" tab for quick and easy access.
Users can also become expert pizza makers by playing the fun, interactive "Topping Drop" game. Players have one minute to help Little Caesar catch the correct pizza toppings for his favorite pizzas on his spear. But be careful, if players catch the wrong topping on the spear the game starts from the beginning. Players can also brag to their friends about their high score by sharing it on Facebook and Twitter.
According to comScore, a global leader in measuring the digital world and source of digital business analytics, over half of the world's four billion mobile phone users will be using Apps and a mobile internet browser by the end of 2011*.
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system.
For the fourth year in a row, Little Caesars was named "Best Value in America"** of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.
For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.