Little Caesars(R) Pizza Supports Children's Miracle Network During Month of October

ATLANTA, Oct. 6, 2011 // PRNewswire // -- Continuing its long history of giving back to the community, Little Caesars® Pizza restaurants in the Atlanta area are partnering with Children's Miracle Network and Children's Healthcare of Atlanta with a Miracle Balloon drive at participating locations. ″Little Caesars is not only committed to providing great value, quality and convenience to our customers, but also to supporting our communities. We look forward to making a difference and helping children,″ said Little Caesars Marketing Manager, Christopher Vasquez.

Throughout the month of October, Miracle Balloons will be available for purchase in Little Caesars locations for $1. One hundred percent of the proceeds will directly benefit the Children's Miracle Network at Children's Healthcare of Atlanta.

Sharon Robinson, manager, Children's Miracle Network at Children's Healthcare of Atlanta said, ″We are grateful for the partnership with Little Caesars and their desire to support the patients and families at Children's Healthcare of Atlanta. All funds raised will directly benefit trauma services at Children's -- helping ensure that patients receive the highly specialized treatment they need -- when they need it.″

Children's Miracle Network Hospitals raise funds for 170 children's hospitals across North America, which, in turn, use the money where it's needed the most. As of 2011, Children's Miracle Network Hospitals has raised more than $4.3 billion -- most of which is donated a dollar or two at a time.

The Atlanta area Little Caesars stores have partnered with Children's Healthcare of Atlanta in the past to bring children from the hospitals, and their families, to the Monster Jam event at the Georgia Dome, as well as various local school community programs throughout the year.

Log onto www.littlecaesars.com to find your local Little Caesars location.

About Little Caesars

Some of the menu items the Atlanta area Little Caesars stores feature include HOT-N-READY® Pizza, Crazy Bread®, Caesar Wings® and Caesar Dips®.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on four continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* ″Highest-Rated Chain – Value for the Money″ based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010

Children's Healthcare of Atlanta

Children's Healthcare of Atlanta, a not-for-profit organization, is committed to enhancing the lives of children through excellence in patient care, research and education. Managing more than half a million patient visits annually at three hospitals and 17 neighborhood locations, Children's is one of the largest clinical care providers for children in the country. Children's offers access to more than 30 pediatric specialties and is ranked among the top children's hospitals by Parents magazine and U.S. News & World Report. With generous philanthropic and volunteer support, Children's has made an impact in the lives of children in Georgia, the United States and throughout the world. Visit www.choa.org for more information.

SOURCE Little Caesars of Atlanta

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