Credit Cardmembers Earn Extra Value and Cash Rewards from Little Caesars(R) Pizza

DETROIT, Dec. 14, 2011 // PRNewswire // -- Discover® cardmembers can now receive credit after satisfying their craving for Little Caesars® Pizza. "Customers come to Little Caesars for a quality meal at a great value," said Ed Gleich, senior vice president, Global Marketing, Little Caesars. "This special promotion for Discover cardmembers will provide them with extra value during the holidays on their favorite menu items from Little Caesars."

Customers who purchase a total of $15 or more at a participating Little Caesars Pizza store with their Discover card today through January 1, will earn $5Cashback Bonus® in their Discover card account. The $15 total can be accumulated through several visits to Little Caesars.

"Discover continuously provides cardmembers with real value through our Cashback Bonus program and this promotion with Little Caesars is no exception," said Peter Illian, vice president of global acceptance. "We know that Discover cardmembers all over the country will be excited to use their cards at Little Caesars for a delicious meal and extra Cashback Bonus."

Little Caesars Pizza focuses on providing customers with quality products at a great value. Core menu items at Little Caesars stores, all available to purchase using the Discover card, include HOT-N-READY® Pizza, Crazy Bread®, Caesar Wings® and Caesar Dips® and more.

For the fourth year in a row, Little Caesars has been named the "Best Value in America"* among all major quick-serve restaurant chains across the country.

Customers can visit discover.com/littlecaesars to find their nearest participating Little Caesars location.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on four continents.

Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010

SOURCE Little Caesars Pizza

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