February 21, 2012 // Franchising.com // Los Angeles, CA – The Zoom Room®, the world’s first dog agility training franchise and the only brick-and-mortar dog training franchise in America has been named Best in Category for Pet Services by the Franchise Business Review. The announcement was made this week through the 2012 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands.
On top of earning the high distinction as Best in Category for Pet Services, the Zoom Room was also ranked #3 on a list of the Top 50 Franchises, in all categories, in the nation with under 50 units. Now in its seventh year, the “FBR50” is the only awards program to look at actual franchisee satisfaction data and rank companies through these specific criteria. Based on a survey of more than 22,000 franchisees representing more than 300 franchise brands, the 2012 award winners represent a variety of franchise concepts and industries.
“There are some outstanding franchisors associated with these awards, and to be included among them is exceptional,” said Mark Van Wye, COO of the Zoom Room. “This validates the system we’ve put in place for every franchise owner across the nation. We’re looking forward to adding even more franchisees in the coming years to join our team.”
The Zoom Room, founded by animal training expert Jaime Van Wye, focuses on the bond between the owner and their dog by offering an array of classes and activities for mainstream consumers in a modern, social atmosphere.
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.
“We’re seeing more of a focus from franchisors on unit profitability. This has been a big focus for operators in the past several years, but now it seems franchisors are actually responding. Franchisees are rating support from franchisors better than they were a few years ago,” said Franchise Business Review President Michelle Rowan. “Everybody’s more optimistic going into 2012.”
For more information about the Zoom Room, please visit www.ZoomRoomOnline.com.
The Zoom Room is a dog training center and canine social club specializing in dog agility. Founded in 2007 by expert dog trainer Jaime Van Wye, The Zoom Roomoffers dozens of classes teaching dog owners how to train their dogs, in addition to hosting events such as dog birthday parties, breed meet-up groups and fundraising events. For more information, visit www.ZoomRoomOnline.com.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270. Please visit www.FBR50.com for more information.
Fishman Public Relations