October 08, 2012 // Franchising.com // AUSTIN – From a small mom-and-pop shop in South Austin to more than 350 locations worldwide, Schlotzsky’s has been satisfying taste buds with its round, freshly-baked buns for the past 41 years.
Celebrating its anniversary on Tuesday, Oct. 9, 2012, Schlotzsky’s invites consumers nationwide to enjoy the sandwich that launched the brand’s success…The Original®. Offered all day long, guests can purchase The Original (small) for a special promotional price of $1.99, with no coupon necessary.
“This October, we are celebrating with a taste of the long-standing Schlotzsky’s tradition with the sandwich that put us on the map—The Original,” said Kelly Roddy, president of Schlotzsky’s. “The Original reinforces why our brand has stood the test of time and 41 years later we’re still enjoying them. We are sincerely grateful for our fans’ ongoing dedication and support during the past decades.”
Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky’s was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans’ French Quarter, The Original was an instant hit in South Austin.
Fast forward to today, and the brand has completed its national Lotz Better® reimage initiative, including a new look, playing off its round buns to the brand’s more than 350 corporate and franchise locations worldwide. Schlotzsky’s menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.
For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Turkey, China, Saudi Arabia, South Africa, Jordan and Kuwait. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
Fishman Public Relations