Las Cruces gets Lotz Better® with a New Schlotzsky’s®

Celebrate Schlotzsky’s Grand Opening Sept.26 with Opportunity to Win Free Schlotzsky’s for a Year

September 24, 2013 // Franchising.com // LAS CRUCES, N.M. – Schlotzsky’s®, home of The Original® round-toasted sandwich and famous Fresh-from-Scratch® buns, today announced the opening of its newest Lotz Better® location at 1763 E University Blvd, Ste A in Las Cruces. The new restaurant brings more than 40 jobs to the local economy and smiles to diners with its quirky brand personality.

Schlotzsky’s will kick-off its grand opening on September 26th at 9:30 a.m. with an official ribbon cutting with the local chamber of commerce. Doors open to the public at 10:00 a.m. for a day of fun-filled events including a ribbon cutting, games, a prize wheel, Schlotzsky’s eClub giveaways and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack™ of six Cinnabon® Classic rolls with one free The Original (small) sandwich a week for a year.

“With our addictive recipes, upbeat surroundings and funny sayings, we’re adding tremendous flavor to the Las Cruces fast-casual dining scene,” said Danny Quintana, owner of the new location, as well as a second Schlotzsky’s location in El Paso, Texas. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon and Carvel® Ice Cream. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as Carvel novelties, sundaes, shakes and soft-serve.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” said Kelly Roddy, president of Schlotzsky’s.

The new restaurant is open Monday through Saturday from 10am – 9pm and Sunday from 11am – 9pm. To reach the restaurant, call (575) 522-3355.

About Schlotzsky’s

Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, South Africa, and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.

SOURCE Schlotzsky's

Media Contact:

Sam Randall
Fishman Public Relations
847-945-1300 ext. 237
srandall@fishmanpr.com

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