Schlotzsky’s Builds Convenience with Crossroads IGA
QSR Chain Inks Partnership for Growth with Specialty Grocery Brand
November 21, 2013 // Franchising.com // AUSTIN – In an effort to expand and diversify the brand’s national presence, Schlotzsky’s, the home of The Original® round-toasted sandwich and famous Fresh-from-Scratch® buns, announced today it has signed a deal with Kentucky-based Houchens Industries for co-branding with the company’s Crossroads IGA grocery and fuel concept. Anchored by Schlotzsky’s Lotz Better® model, the partnership calls for multiple locations to be built in conjunction with future Crossroads IGA developments in Kentucky and Indiana.
The restaurants within the grocery and fuel stations will feature Schlotzsky’s recent contemporary design and upgraded service model in which crew members hand deliver food to the tables. Schlotzsky’s at Crossroads IGA are expected to have a drive-thru and as part of a tri-branding deal with Cinnabon® and Carvel®, the locations will include counters offering signature treats from the iconic dessert brands to complement the consistent consumer traffic characteristic of the specialty grocery stores.
"This development agreement with Houchens Industries expressly demonstrates our dedication to distinctive franchising opportunities," said Kelly Roddy, president of Schlotzsky’s. "We expect the Crossroads IGA customer will embrace the added convenience and extensive menu from our restaurants."
Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as a Carvel soft-serve station.
Crossroads IGA concepts are built on the border of dense residential areas and rural areas or highways that do not have a larger store in the immediate area. Considered a secondary grocery store, the locations carry a selective variety of groceries including bread, milk, eggs, and condiments, baking products, fresh produce and fresh meats and are anchored by a fuel station to offer convenience for local residents and travelers, alike.
"Known for top-quality products and convenience, the Schlotzsky’s brand is the perfect fit to strengthen our QSR portfolio at Crossroads IGA," said Christian Lucas, Director of Food Service at Houchens Industries. "We expect the partnership will offer our customers more of what they already love about our stores."
This signed agreement comes on the heels of a number of recent multi-unit deals for Schlotzsky’s. With more than 350 locations worldwide, Schlotzsky’s continues its momentum by aggressively targeting markets in Texas and underdeveloped markets including Denver, Kansas City, Nashville and Tampa. Schlotzsky’s is also seeking opportunities for expansion in untapped markets around the country including Charlotte, Miami, Raleigh, and St. Louis.
For more information regarding the Schlotzsky’s franchise opportunity, visit http://www.schlotzskysfranchising.com/ or call 800-846-BUNS.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, South Africa, and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
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