Franchising All-Star Offers Guidance to New Multi-Unit Rally's® Franchisees
50-Unit Franchise Owner/Operator Partners with Arby's Franchisee to Reach Untapped Areas
July 23, 2014 // Franchising.com // Tampa, Florida - Checkers and Rally's Restaurants, Inc. (Rally's®), the largest double drive-thru chain in the United States, continues to attract business-savvy entrepreneurs hoping to help expand the brand's presence across the nation. In the brand's latest developments, husband and wife team, Fatima and Malik Hashim, have joined existing Rally's multi-unit franchisee and cousin, Aziz Hashim, to help expand Rally's presence across California.
Aziz Hashim, who is the founder of National Restaurant Development, Inc. (NRD), was recently recognized in Nation's Restaurant News' 2014 '50 Most Powerful Leaders' for setting the standard for multi-unit development. His extensive portfolio includes Subways and Popeye's. Aziz first joined Rally's in 2003 and owned 34 units at his peak. Through his company's unique OWN IT! Program, he eventually transferred his restaurants to new franchisees. The program, pioneered in 2011, was designed to encourage entrepreneurship among his employees and facilitate a smooth transition for individuals seeking business ownership.
"I look for brands with exceptional food offerings, and there is no question that Rally's has that," Aziz Hashim said. "Then, I look to see if there's good unit economics. At the time I bought the restaurants, the brand had strong unit economics and leadership management, which continues to be very strong. The corporate team is very focused and knows what they need to do to grow the brand."
Fatima and Malik Hashim are the ninth participants of the OWN IT! program, in which Aziz Hashim will take a partnership position to guide the couple through Rally's operations before they eventually become the sole owners of five existing locations across California.
"This program will allow us to get comfortable with the Rally's brand before we look toward opening new locations," Fatima Hashim said. "The Rally's product is great, and we definitely see the potential for the brand to continue its strong growth."
Malik, a U.S. Navy Veteran, joins Rally's with previous food franchise experience, having owned and operated two Arby's locations for more than 15 years. Because he has already established stable operations at his Arby's restaurants, Malik will be able to focus his attention on his new ventures. Although Fatima's background is in project management in the construction industry, her organizational skills also poise her for success with Rally's.
"We continue to move Rally's forward by strengthening our presence in existing markets and increasing our brand awareness by partnering with strong entrepreneurs like Aziz, Malik and Fatima Hashim. Through Aziz's expert guidance, Malik and Fatima are well positioned for success in their restaurants," Jennifer Durham, Vice President of Franchise Development for Checkers and Rally's Restaurants, Inc., said. "We're confident that the trio will be very fruitful in continuing the momentum of our brand's growth in California."
Rally's continues to add craveable menu selections and introduce daring flavors to its fans. Options such as Monsterella Stix, Cold Creations and the original Big Buford® aim to bring the freshest ingredients and boldest flavors to hungry guests. The company continues to innovate, and remains true to its commitment to provide crazy good food at an exceptional value.
"The Rally's franchise opportunity continues to draw interest from business savvy entrepreneurs, who see our constant menu innovation and growth opportunities in new and existing markets as being a recipe for success," Durham said. "This new development highlights the opportunity that Rally's provides for franchisees of varying backgrounds to build a successful restaurant business."
Rally's continues to grow, with opportunities for ownership available in Atlanta, Baltimore, Chicago, Cincinnati, Cleveland, Columbus, Detroit, Los Angeles, Miami, Philadelphia, New York and Washington D.C, among other cities.
About Checkers and Rally's Restaurants, Inc.
Based in Tampa, Fla., Checkers and Rally's Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its "Crazy Good Food," exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With almost 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunity for themselves, their families, and their communities. In recent years, the brand has been awarded several of the industry's most prestigious awards including: Top 5 in Food Franchises by Franchise Business Review, Top 500 by Entrepreneur Magazine, "Best Drive-Thru in America" by QSR Magazine and the "Hot! Again" award from Nation's Restaurant News. For more information about franchise opportunities with Checkers & Rally's, please visit http://www.checkersfranchising.com.
SOURCE Checkers and Rally's Restaurants, Inc
No Limit Agency
Director Of Brand Development
O: 312.526.3996 Ext. 18