Little Caesars Named Best Value for 8th Consecutive Year

Longtime Leader Beats All Other Major U.S. Fast Food and Pizza Chains

DETROIT, MI - (Marketwired - April 01, 2015) - Little Caesars has been rated #1 in value and affordability of the 148 fast food and pizza restaurant chains ranked in Sandelman & Associates Quick-Track® 2014 study annual Awards of Excellence. Little Caesars garnered the top spot for "value for the money" for the eighth consecutive year, and also took top honors for "affordability of the prices" for the seventh time. Awards of Excellence are given for overall satisfaction and for the best performances on 16 attributes of the Quick Service Restaurant (QSR) dining experience as rated by customers in the Sandelman survey.

"Customers crave value, but value goes well beyond just price," said Little Caesars Pizza President and CEO, David Scrivano. "At Little Caesars, we see value as the relationship between price, quality, taste, and convenience. We make our dough fresh from scratch each day in-store; We use fresh, never frozen, 100% mozzarella and Muenster cheese; And, our sauce is made from fresh-packed, vine-ripened California crushed tomatoes, never from concentrate. From our $5 HOT-N-READY®classic pizza to our $12 Bacon Wrapped Crust DEEP!DEEP!™ Dish pizza, our menu satisfies those hunting for a great deal and great quality food."

Little Caesars HOT-N-READY lineup of products, includes the popular $5 classic round pepperoni or cheese HOT-N-READY pizza, DEEP!DEEP! Dish pizza, Crazy Bread®, Caesar Wings® and other delicious selections. Of course, all of the HOT-N-READY line up of products are hot out of the oven and ready when you are, every day. No need to call ahead, no need to wait and no limit!

In Sandelman's Quick-Track study, nearly 100,000 customers in 2014 rated their most recent visits to QSR chains overall on a 5-point scale on 16 customer satisfaction attributes. Awards of Excellence are based on the percentage of respondents who rate a chain "excellent" ("5" on a 5-point scale).

About Little Caesars

Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in the world with locations in all 50 states and 18 countries and territories worldwide. Named "Best Value in America"* for the eighth year in a row, Little Caesars products are made with quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.

* "Highest-Rated Chain - Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2014.

Editors Note: Information from this press release must be accompanied by a statement identifying Sandelman & Associates as the study publisher and Quick-Track as the source. For more findings or information about methodology, call Paul Clarke at (847) 277-7603 or E-mail paul@sandelman.com.

SOURCE Little Caesars Pizza

Contact:

Tina Taylor
313-471-6649
Tina.Taylor@LCECorp.com

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