Little Caesars Feeds Canada's Bacon Obsession with New 3.5 Feet of Bacon Wrapped Crust DEEP!DEEP!™ Dish Pizza

Innovative Pizza Chain Offers Another Menu First

DETROIT, MI - (Marketwired - April 27, 2015) - By popular demand, Little Caesars® is bringing its wildly popular Bacon Wrapped Crust DEEP!DEEP!™ Dish pizza to Canada. The mouthwatering pizza packs a big flavour punch with two types of bacon and classic pepperoni on a Detroit-style deep dish crust. Little Caesars is the first quick service restaurant to offer a pizza with a bacon wrapped crust. The pizza launched in the United States in February to incredible fanfare. Starting April 27, the Bacon Wrapped Crust DEEP!DEEP! Dish pizza will be available for a limited time at Little Caesars restaurants throughout Canada for only $13.99 plus tax where applicable, at participating locations.

The new Bacon Wrapped Crust DEEP!DEEP! Dish pizza is an 8-corner deep dish pizza wrapped in decadent whole strips of thick-cut, crispy bacon, and then topped with pepperoni and even more chewy pieces of savoury bacon goodness. This new limited-time pizza offering is an extension of Little Caesars popular DEEP!DEEP!™ Dish product - an 8-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese.

"The Bacon Wrapped Crust DEEP!DEEP! Dish is another example of how we're continuing to innovate and offer variety on our menu while fully leveraging our core strengths built around value, convenience, and quality." said Little Caesars Pizza President and CEO, David Scrivano.

"Little Caesars focuses on giving customers new flavours and choices at a great value and with the sense of fun we're known for," said Edward Gleich, Senior Vice President of Global Marketing. "With the new Bacon Wrapped Crust DEEP!DEEP! Dish we're pushing pizza to its bacon limits with more than 3 ½ feet of bacon wrapped around the crust alone. It's unabashedly delicious."

Beginning April 27

The new Bacon Wrapped Crust DEEP!DEEP! Dish is a limited time offering available at all Canadian Little Caesars restaurants beginning April 27 - for just $13.99. The Bacon Wrapped Crust DEEP!DEEP! Dish Pizza is available HOT-N-READY® from 4-8 pm, or all day, every day by request.

Of course, the HOT-N-READY classic, a 12" medium pepperoni pizza, hot out of the oven and ready when you are, continues to be available at every store, every day. No need to call ahead, no need to wait and no limit! In addition to convenience, Little Caesars® Pizza is known for its affordability.

Legacy of Innovation

Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal, introducing the revolutionary HOT-N-READY concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products like Crazy Bread®. More recently, Little Caesars was also the first national chain to introduce Detroit-style deep dish pizza (DEEP!DEEP! Dish), and a pretzel crust pizza to its menu nationwide.

Digital images available upon request.

For videos, photos, advertisements and more information about Little Caesars Bacon Wrapped Crust DEEP!DEEP! Dish Pizza, visit www.LittleCaesars.com/BaconCrustMedia.

About Little Caesars

Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in the world with locations in 8 Canadian provinces, all 50 U.S. states and 18 countries and territories worldwide. Named "Best Value in America"* for the eighth year in a row, Little Caesars products are made with quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with a highly recognized and appealing brand character, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776

* "Highest-Rated Chain - Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2014.

SOURCE Little Caesars Pizza 

Contact:

Tracey Fletcher
Director of Marketing
905-822-7899 ext. 105
Tracey.Fletcher@littlecaesars.ca

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