Road Trip Across America with Schlotzsky’s Route 66-Inspired Menu
Schlotzsky’s Brings Back Popular Sandwich Trio with New Wrap Options; Chance to Win a Cruisin’ Vacation to a Destination along Route 66
June 04, 2015 // Franchising.com // AUSTIN, Texas - Hit the road and head down to Schlotzsky’s® where the return of the popular Route 66 menu is back and better than ever. Incorporating a variety of regionally inspired flavors and cultures, Schlotzsky’s limited time menu features three signature sandwiches, now available as a wrap option, inspired by pit stops along the Main Street of America. To celebrate the historic stretch of highway, guests also have the chance to win a four day/three night vacation to one of three Route 66 dream destinations through Schlotzsky’s Lotz4Me™ loyalty app. Lastly, Schlotzsky’s is asking America to share their summer experiences on social media for a chance to win even more prizes.
From now until August 30, guests can taste all three regional flavors either as a signature sandwich or a new oven-baked wrap -- giving health-conscious guests an additional and delicious option:
Route 66 – Themed Signature Sandwiches and New Oven-Baked Wraps
- Windy City Pastrami & Swiss
Sliced pastrami and melted Swiss cheese with Dijon mustard and signature dressing served on oven-baked Dark Rye bun, or as an oven-baked wrap within a Hearty Grain Tortilla.
- California Chick
Thinly sliced, roasted chicken breast, pepper jack cheese, bacon, guacamole, red onion, tomatoes, lettuce and fat free spicy ranch dressing served on oven-baked Jalapeño Cheese bun, or as an oven-baked wrap within a Hearty Grain Tortilla.
- Albuquerque Turkey
Smoked turkey breast and bacon strips with cheddar, mozzarella, and Parmesan cheeses layered with fire-roasted vegetables, chipotle mayonnaise, shredded lettuce, tomato and our signature dressing served on our oven-baked Jalapeño Cheese bun, or as an oven-baked wrap within a Hearty Grain Tortilla.
“Our regionally inspired dishes are a great way to transport guests’ taste buds to a different part of the country with the return of our popular Route 66 menu,” said Kelly Roddy, president of Schlotzsky’s. “Now offered as a wrap option for the first time, we’re excited to provide our guests with new ways to enjoy our signature Schlotzsky’s meals.”
Route 66-Themed Fill ‘er Up! Instant Win Game and Sweepstakes
Just in time for the road trip, Schlotzsky’s will give guests thousands of chances to win prizes through the Lotz4Me loyalty app. Guests will be automatically entered to win a four day/three night cruisin’ vacation for four people to one of four historic cities along The Main Street of America, Chicago, Albuquerque/Santa Fe or Los Angeles, when they play the new Route 66 inspired Fill ‘er Up! sweepstakes. In addition to the grand prize vacation sweepstakes, guests can win thousands of other food and drink prizes when they play the instant win game. Every play is a potential winner. For a limited time, the game is available by entering a special 5-digit code, found on the 32oz promotional cup, into the Lotz4Me app.
Route 66-Themed Summer Social Media Promotion
Schlotzsky’s is also asking America to share what they love most about summer on social media. From now through August, guests are encouraged to share their favorite road trip destinations, summer music and vacation photos on Schlotzsky’s Facebook, Twitter and Instagram pages for a chance to win even more prizes. Once the votes are tallied, Schlotzsky’s will compile the results to reveal America’s Top 66 road trip destinations, sounds of summer and vacation photos.
For more information or to find the nearest location, visit www.Schlotzskys.com.
Since 1971, Schlotzsky's® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 35 states along with locations in Azerbaijan, Turkey and Russia. For more information, visit www.schlotzskys.com.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
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