Little Caesars® Brings Back Soft Pretzel Crust Pizza by Popular Demand and Introduces Spinoff

New Cheese-N-Pretzel Dippers Join the Return of Fan Favorite

June 29, 2015 // Franchising.com // DETROIT - Little Caesars Pizza, the largest carryout-only pizza chain in the world and home of the $5 Hot-N-Ready® pizza, is bringing back its much loved Soft Pretzel Crust Pepperoni Pizza to its U.S. restaurants once again following requests by customers. This time, customers can get their soft pretzel fix from the pizza or from the new Cheese-N-Pretzel Dippers . From June 29, 2015 to August 30, 2015, the Soft Pretzel Crust Pepperoni Pizza and Cheese-N-Pretzel Dippers will be available at all U.S. Little Caesars restaurants. They will be Hot-N-Ready® every day from 4-8 p.m.

When first introduced last fall, the Soft Pretzel Crust Pepperoni Pizza was scheduled to be available from September 1 - October 26, 2014, but was extended twice through the end of February due to demand. After Little Caesars removed the pretzel pizza from its menu in February, it was inundated on social media and with phone calls, emails, and even online petitions by pretzel-loving customers.

"The Soft Pretzel Crust Pepperoni Pizza has an enthusiastic fan base," said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. "We’re grateful for the response, which most definitely contributed to our decision to bring back the pizza and introduce the new Cheese-N-Pretzel Dippers nationwide.”

Little Caesars new Cheese-N-Pretzel Dippers are 16 savory pieces of buttery, salty, toasted, soft pretzel bites served with a side of warm, creamy cheddar cheese dip, all for just $3.49. The Soft Pretzel Crust Pepperoni Pizza is a large specialty pizza that starts with a flavorful, buttery, soft pretzel crust made fresh daily in store. It is topped with creamy cheddar cheese sauce, a blend of 100% real cheese, and pepperoni, and then finished with an irresistible four-cheese gourmet blend of Asiago, Fontina, Parmesan, and White Cheddar cheese, for just $7. Only Little Caesars offers a mouthwatering, premium pretzel crust pizza and pretzel dippers at a tremendous value, with no calling, waiting or online ordering hassle required, thanks to the convenience of Hot-N-Ready.

Legacy of Innovation

Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal later known as Pizza!Pizza!®, introducing the revolutionary $5 Hot-N-Ready concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products like Crazy Bread®. More recently, Little Caesars was also the first national chain to introduce Detroit-style deep dish pizza (DEEP!DEEP! Dish), a pretzel crust pizza, and a bacon wrapped pizza to its menu nationwide.

Digital images available upon request.

For videos, photos, advertisements and more information about Little Caesars Soft Pretzel Crust Pepperoni Pizza and Cheese-N-Pretzel Dippers , visit www.LittleCaesars.com.

About Little Caesars Pizza

Little Caesars Pizza, known for its Hot-N-Ready® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in the world with locations in all 50 states and 18 countries and territories worldwide. Named “Best Value in America”* for the eighth year in a row, Little Caesars products are made with quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.

* “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2014.

SOURCE Little Caesars Pizza

Media Contact:

Tina Taylor
Corporate Communications Manager
Little Caesar Enterprises, Inc.
O: 313-471-6649 
Tina.Taylor@LCEcorp.com

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