Ketul And Krupa Parikh Are Growing Their Child Care Business By Following Lightbridge Academy's Unique Business Model
September 01, 2016 // Franchising.com // When Ketul and Krupa Parikh decided to enter into the child care industry, they didn’t do it on a whim. They put in their due diligence—between researching specific educational programs and looking at customer and parent satisfaction, they wanted to know they were working with the best brand in the business before signing on the dotted line. That’s why they decided to invest with Lightbridge Academy.
“Right off the bat, we were incredibly impressed with everything that Lightbridge Academy had to offer. They really stood out to us because they have everything the best child care companies are known for, but then they take it to the next level,” said Ketul. “There isn’t another brand that can match their innovation and credibility in the industry.”
The Lightbridge Academy Circle of Care philosophy incorporates parents, children, staff members, community and franchise owners as integral components to create a truly caring educational environment. Going above and beyond the traditional focus of a child care center, the brand doesn’t just provide a high quality of care and early education curriculum—it also takes care of the parents. That means giving parents direct access to their kids throughout the day with online monitoring programs and an app that sends pictures, videos, educational updates and daily reports.
That Circle of Care philosophy is not only unique from the consumer standpoint—it’s also a big part of what makes Lightbridge Academy’s franchise model so successful.
“The brand’s reputation among parents in the Plainsboro community continues to fuel business—the feedback we’ve received has been overwhelmingly positive. Parents love that we’re not just offering an “old school” educational curriculum,” said Ketul. “The truth of the matter is that parents today are busier than they’ve ever been before. They don’t necessarily have time to talk to our teachers one-on-one every single day to see how their kids are progressing. So in addition to conferences, we make it easy for them to follow along throughout the day with technology.”
In addition to a dedicated business coach, Lightbridge Academy franchise owners have direct access to the senior level executives in the company and are encouraged to offer feedback and ask for support when they need an extra boost. From signing a franchise agreement to supporting business owners as they establish themselves in their local communities, the franchise company has proven equally committed to the franchisees’ success.
“We’ve been impressed with Lightbridge Academy’s franchise company team since our very first conversation. Because the franchise concept is still young, we have the ability to not just grow as individual franchise owners, but help the brand move forward as a whole,” Ketul said. “It’s an incredibly exciting time to be a Lightbridge Academy franchisee, and we’re looking forward to where the brand is going in the months and years to come.”
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