Schlotzsky’s and JDRF Team Up for National ‘Give $1, Get $1’ Fundraising Campaign

Annual Step Up! Campaign encourages loyal Schlotzsky’s guests to support type 1 diabetes research.

October 27, 2016 // Franchising.com // AUSTIN, Texas – Schlotzsky's®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, has once again launched its annual, month-long charity drive with JDRF, the leading global organization funding type 1 diabetes (T1D) research, and is offering guests special rewards in exchange for their donation.

The fifth annual Schlotzsky’s Step Up! Campaign features a “Give $1, Get $1” system-wide promotion, which offers guests a coupon for $1 off their next Schlotzsky’s purchase for every $1 they donate to JDRF now through November 14, which is also World Diabetes Day. Guests can also increase their discount by increasing their contributions. With the “Give $5, Get Lotz More” option, guests will receive a Lotz More coupon card with more than $15 in value for every $5 they donate to JDRF.

Additionally, Schlotzsky’s is hosting a World Diabetes Rewards Bite Match Day on Monday, November 14, the last day of the Step Up! campaign, where Schlotzsky’s corporate will match every LOTZ4METM rewards bite with a $1 donation to JDRF. Members of the brand's rewards app, LOTZ4ME, earn “sandwich bites” with each qualifying rewards visit to any Schlotzsky’s location nationwide. After earning seven bites, LOTZ4ME members then receive $7 off the item of their choice.

Schlotzsky’s aims to raise $150,000 this for year for JDRF, their national cause partner since 2012.  In just four years, Schlotzsky’s has raised more than $800,000 in support and overall donations to JDRF through the annual Step Up! Campaign, local walks and other events.

“Our Step Up! campaign with JDRF is an initiative that holds a lot of pride for our teams throughout the U.S. and is something our guests look forward to each year,” said Kelly Roddy, president of Schlotzsky’s. “Not only do we enjoy rewarding our customers for their generosity in supporting JDRF, we are proud to bring awareness to JDRF’s mission of accelerating life-changing breakthroughs to cure, prevent and treat type 1 diabetes and its complications. 

Each year, more than 40,000 people are estimated to be diagnosed with T1D. JDRF is the largest charitable supporter of T1D research, having invested nearly $2 billion in research over the past 45 years. The organization funded 121 new research grants in 2015 and currently funds 50 active clinical trials. The organization funded 121 new research grants in 2015 and currently funds 50 active clinical trials.

“Partners like Schlotzsky’s provide the opportunity to generate support year after year that helps JDRF work toward creating a world without type 1 diabetes,” said Margo K. Lucero, senior vice president of corporate and international development for JDRF. “We hope everyone who participates in the Step Up! Give $1, Get $1 campaign at Schlotzsky’s realizes the impact $1 can have on our efforts to positively affect those living with T1D, and finding a cure.”

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com. 

About Schlotzsky’s®

Since 1971, Schlotzsky's® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, handcrafted Macs, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky's® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

About JDRF

JDRF is the leading global organization funding type 1 diabetes (T1D) research. The organization’s mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested more than $2 billion in research funding since its inception. They are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on a national stage to pool resources, passion, and energy. They collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. JDRF staff and volunteers throughout the United States and six international affiliates are dedicated to advocacy, community engagement and JDRF’s vision of a world without T1D. For more information, please visit jdrf.org or follow them on Twitter: @JDRF.

SOURCE Schlotzsky’s®

Media Contact:

Krystin Williamson
Account Manager
Krystin@allisonpr.com
O +1.619.342.9383
M +1.619.886.9256

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