“Brows that Wow”
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“Brows that Wow”

Waxing The City Debuts New Makeup Line for Stunningly Beautiful Brows

WOODBURY, Minn. - May 15, 2017 - (BUSINESS WIRE) - Waxing The City, a franchise devoted solely to the art of waxing, announces its exclusive, complete line of eyebrow products - pencil, powder, highlighter pencil, gel, brush and sharpener - designed to create “Brows that Wow.” The collection includes multiple color palettes, giving clients the ability to custom blend the perfect color to achieve their desired look, and it’s clinically-tested, dermatologist-approved, paraben-free and hypoallergenic.

“We’ve perfected the art of waxing women’s and men’s brows, and now we want our guests to continue putting their best brow forward long after they leave the studio,” said Angela Jaskolski, Brand President of Waxing The City. “The product line is small, but very versatile and it will allow every user to create multiple looks. Our Cerologists™ are experts in brow shaping, and when you marry their techniques with the meticulously crafted pieces in the makeup line, every Waxing The City client is sure to have ‘Brows that Wow.’”

The products will be exclusively available at the 75 Waxing The City studios nationwide, beginning June 1st. Here is a brief overview of products and pricing:

  • Eyebrow Pencil - Dual ended eyebrow pencil with spoolie shaper brush, six custom-blended shades: $21
  • Eyebrow Powder - Duo that acts like a powder when dry and a pomade when wet. Three shades (light, medium and dark), each consisting of three powder colors for perfect color matching: $30
  • Eyebrow Gel - Clear eyebrow setting gel: $20
  • Highlighter Pencil - Dual ended shimmer and matte highlighter pencil. Cool and warm color options: $20
  • Angled Brush - Dual ended brush with angle and spoolie end: $12
  • Pencil Sharpener - Pencil and highlighter sharpener: $5

In addition to the new product line, Waxing The City has also enhanced its brow service training for Cerologists, Waxing The City’s licensed estheticians who are waxing specialists. The updated training ensures each Cerologist expands their brow artistry with courses developed to perfect their technique, after wax care and product knowledge.

For more information on Waxing The City, please visit www.waxingthecity.com or connect with the brand on Facebook, Instagram and Twitter.

About Waxing The City

Waxing The City is a franchise devoted solely to the art of waxing, catering to both women and men. Founded in 2003, the first Waxing The City studios opened in Denver by cofounders Summer Vasilis and Alex Arlotta. Our passion is to create an environment where clients have full confidence in our professionalism, one where you can’t imagine going anywhere else for your Cerology® waxing services. Waxing The City excels at providing luxurious and comfortable waxes by using two custom-formulated waxes - a hard wax with an elegant orange color made with Azulene, an ancient oil that soothes and exfoliates the skin for facial waxing, and a golden-hued soft wax formulated to comfort the skin as it lifts off even the most stubborn hair during body waxing. In late 2012, the founders of Waxing The City partnered with MN-based Anytime Fitness, LLC, the world’s largest co-ed fitness franchise. Anytime Fitness is leveraging its tried-and-true franchise support systems to Waxing The City franchisees. Company executives expect to have 350 locations open by the end of 2018. For more information, please visit www.waxingthecity.com/franchise or call (866) 956-4612.


Mandi Gualtieri
Fishman PR
847-945-1300 x248

SOURCE Waxing The City


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