Little Caesars® Launches Planteroni™ Pizza*, Becomes Largest National Chain to Offer Plant-Based Pepperoni in United States
Company Added
Company Removed
Apply to Request List

Little Caesars® Launches Planteroni™ Pizza*, Becomes Largest National Chain to Offer Plant-Based Pepperoni in United States

  • Brand Teams Up with Field Roast™ to Deliver Bold, Delicious Plant-Based Pepperoni in Key Markets Across the United States
  • Stores in select markets now offer regular Planteroni™ Pizza for $8.49 and a Slices-N-Sticks™ product consisting of half Planteroni™ Pizza and half cheesy, buttery tasting breadsticks for $8.**
  • Field Roast™ Plant-Based Pepperoni will also be a topping option for custom pizzas created on the Little Caesars app and website in key markets.

DETROIT, July 12, 2021 // PRNewswire // - Little Caesars is asking customers to suspend their "disbeleaf" and declaring its new pizza with plant-based pepperoni to be unbelievably zesty, bold, and absolutely delicious. The chain is launching the Planteroni™ Pizza, made with the new Field Roast™ Plant-Based Pepperoni, to many of its stores across the United States starting today.

The new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain's hometown of Detroit. Customers can choose from a regular Planteroni™ Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni™ Pizza and half cheesy, buttery tasting breadsticks for $8, or add Field Roast™ Plant-Based Pepperoni as a topping on any custom pizza.

"Planteroni™ delivers a plant-based version of the delicious flavor of America's most popular pizza topping, and you need to taste it to believe it," said Jeff Klein, chief marketing officer at Little Caesars. "This product is really going to surprise and delight our customers."

Consumers have a growing appetite for plant-based protein options according to recent data, which shows that 69% of people would order plant-based meat. Little Caesars and the Field Roast™ brand are satisfying that craving with the Planteroni™ Pizza, a regular pizza made with plant-based pepperoni that delivers an authentic, bold pepperoni taste. Field Roast™ Plant-Based Pepperoni is the first pepperoni alternative on the market to be made with pea protein, not soy; it's crafted with fresh spices including whole pieces of fennel, cracked black pepper, garlic and paprika. The Field Roast™ brand debuted the first-of-its-kind innovation earlier this year, making Little Caesars the first national pizza chain to offer it so broadly in the United States.

"This is a huge moment for pizza lovers because for the first time, they have access to a zesty, bold -plant-based pepperoni made with pea protein that absolutely delivers on taste," said Dan Curtin, President of Greenleaf Foods, owner of the Field Roast™ brand. "We believe every occasion deserves bold, inspired flavors - we're excited to work with Little Caesars to deliver on that promise."

Customers can order their Planteroni™ Pizza for delivery using the Little Caesars app, or pre-pay and then conveniently collect their order using Pizza Portal™ pickup (a heated, self-service mobile order pickup station) at any participating Little Caesars Location in the selected markets.

*Finished Pizza is not plant-based. Plant-based is limited to pepperoni ingredient only.

**Plus tax where applicable. Available at participating locations in select markets. Prices may vary. Prices higher in AK, HI, and third-party online sites.

SOURCE Little Caesars

###

Comments:

comments powered by Disqus
Share This Page

Subscribe to Our Newsletters