Franchise Update Media Names Barbara Yelmene Executive VP of Development
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Franchise Update Media Names Barbara Yelmene Executive VP of Development

Promotion "Well-Deserved" says company CEO

February 25, 2022 // // San Jose, CA - Franchise Update Media has announced the promotion of Barbara Yelmene to Executive Vice President of Business Development. Yelmene, who began with the company in 2006, previously served as Vice President of Business Development.

Yelmene began her career in franchising in 1989 with Enterprise magazines, where she rose to Director of Advertising before moving to Franchise Update in 2006. In her new position, she will continue to lead sales, support the sales team, and build company revenues. Barb will report to Franchise Update Media Co-Founder and CEO Therese Thilgen.

"This well-deserved promotion is in recognition for a job consistently well done," said Thilgen. "Barb has steered the development team through the worldwide Covid crisis with great success. I'm sure she'll excel in her new role, just as she has these past 16 years."

"I'm so grateful to be working with the entire team at Franchise Update," said Yelmene. "It's a privilege to be part of such a fabulous group of people on an everyday basis, and I look forward to helping build this company to even greater heights."

In her three-plus decades working in franchising, Yelmene has developed many strong relationships with franchisor executives, multi-unit franchisees, and franchise suppliers across the U.S. She looks forward to seeing many of them again at the IFA Convention later this month in San Diego, and at Franchise Update's Multi-Unit Franchising Conference in Las Vegas this March 29 - April 1.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, six newsletters, four annual conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit

SOURCE Franchise Update Media



Diane Phibbs
EVP & Chief Content Officer
Franchise Update Media


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