Freddy’s Frozen Custard & Steakburgers Set to Open First MLB Ballpark Location inside St. Louis’ Busch Stadium

By: Freddy’s Frozen Custard & Steakburgers | 0 Shares 293 Reads

March 02, 2023 // Franchising.com // WICHITA, Kan. - Freddy’s Frozen Custard & Steakburgers announced today the opening of the brand’s first Major League Baseball (MLB) location within Busch Stadium, home of the 11-time World Series champion St. Louis Cardinals. Owned and operated by Delaware North Sportservice, the new restaurant will open when the Cardinals open their season against the Toronto Blue Jays on Thursday, March 30.

“At Freddy’s, we strongly believe that being able to put our brand in high-traffic locations like that of Busch Stadium not only gives us an opportunity to attract new audiences but also capture sales,” said Andrew Thengvall, Chief Development Officer at Freddy’s. “Freddy’s is honored to be able to add a concession in Busch Stadium.”

Located within the ballpark’s Budweiser Terrace right field, the Wichita-born concept’s non-traditional location will serve a handful of the brand’s fan-favorite menu items, including Freddy’s Original Double and Bacon Double, as well as Freddy’s famous shoestring fries and cheese curds. With the ability to exist in unique spaces such as ballparks and airports, Freddy’s will offer new and returning guests the opportunity to experience the brand in a convenient setting with its smaller unit design.

“We’re thrilled to partner with Freddy’s Frozen Custard & Steakburgers in bringing quality, craveable food we know our fans will enjoy,” said Vicki Bryant, Cardinals Vice President, Event Services & Merchandising. “With several locations in the St. Louis area, Freddy’s has established a dedicated following in our community, making the brand a natural fit for Busch Stadium.”

SOURCE Freddy’s

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