Checkers and Rally’s Opens New Location in Cookeville

Checkers and Rally’s Opens New Location in Cookeville

America’s #1 Double Drive-Thru Brand Brings Bold Flavors and Accessible Convenience to the Volunteer State

September 16, 2024 // Franchising.com // COOKEVILLE, TENN. – Checkers and Rally’s, the double drive-thru burger and fries’ brand, announced today the opening of its newest restaurant in Cookeville located at 446 N. Willow Ave. The location will be owned and operated by a local resident and business entrepreneur and will be the 23rd Checkers and Rally’s restaurant in the state.

“Tennessee has been a great state for our brands to continue developing in, and we look forward to becoming a part of the Cookeville community,” said Robert Bhagwandat, Senior Director of Franchise Development at Checkers Drive-In Restaurants. “Our goal is to provide delicious, high-quality flavorful food and a great experience for every guest. We can’t wait to start serving the residents of Cookeville and become a favorite spot for burgers, fries, and more”

This latest restaurant highlights the continued growth of the brand, with an updated prototype look and a simplified operating model to better service the community. With this new restaurant, the double drive-thru ensures quick and efficient service, providing a hassle-free dining experience for Cookeville locals.

“Expanding Checkers and Rally’s into Cookeville signifies the growth potential of our brand,” said Bhagwandat. “Our franchise partner’s expertise and dedication are key to this development, aligning perfectly with our vision for expansion. We’re eager to support this new chapter in their journey in restaurant ownership and are seeking more opportunities to continue growing our Tennessee footprint.”

Merged in 1999 to form one concept, Checkers and Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support and marketing resources. Potential franchise prospects can develop on less than half of an acre, which is half the size of competing drive-thru concepts. Checkers and Rally’s current strategy is targeting select markets throughout the United States, particularly in Wisconsin, Ohio, New York New Jersey, Pennsylvania, California, Las Vegas, Arizona, Virginia, North Carolina, South Carolina and Tennessee.

About Checkers and Rally’s

Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including Franchise Times Top 500, Entrepreneur Top 500, Franchise Business Review’s “Satisfaction Award,” “Top Food Franchise” in 2023 and “Most Profitable Franchise” in 2024.

For more information about Checkers and Rally’s, visit checkers.com. To learn more about Checkers and Rally’s franchise opportunities, visit checkersfranchising.com.

SOURCE Checkers and Rally’s

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Media Contact:

Cia Abulencia
(773) 808-3096
cabulencia@allpointspr.com 

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