Phenix Salon Suites is a leading salon suite franchise that gives independent beauty and wellness professionals, known as Lifestyle Professionals, the opportunity to operate their own businesses from private, customizable suites. Rather than operating a traditional salon, Phenix franchisees develop and manage premium environments where independent professionals lease suites and serve their own clients.

Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, whose family roots in the beauty industry date back to 1929, Phenix was created from firsthand knowledge of what independent professionals need to build businesses of their own. The company began franchising in 2012 and today has more than 435 locations, with continued domestic and international growth.

Phenix has also been recognized on Entrepreneur's Franchise 500 for 13 consecutive years, reinforcing its position as an established leader in the salon suite industry.

A Semi-Absentee Model Built for Franchise Investors

No salon or beauty industry experience is required to own a Phenix Salon Suites franchise.

Unlike a traditional salon, Phenix franchisees are not responsible for hiring stylists, managing appointments, selling beauty services, or overseeing the day-to-day work of the professionals within their locations. Lifestyle Professionals independently operate their own businesses, while the franchise owner's role more closely resembles property management.

This structure creates a compelling opportunity for experienced business owners, commercial real estate investors, C-suite professionals, and multi-unit franchisees looking to diversify their portfolios with a business that offers:

• A semi-absentee ownership structure
• Minimal staffing requirements
• Recurring revenue through suite rentals
• A diversified base of independent beauty and wellness professionals
• A business model rooted in real estate and tenant relationships
• Multi-unit development potential

The average Phenix franchisee owns more than two locations, demonstrating the model's appeal to operators interested in building larger portfolios over time.

Flexible Salon Suite Formats for Today's Real Estate Market

Phenix has continued to evolve its development strategy to give franchisees greater flexibility in how and where they grow.

Alongside its traditional salon suite format, Phenix offers additional development models designed for different markets, real estate opportunities, and investment strategies.

The newest, Phenix Parlor, is the brand's most compact format. Designed for properties under 3,000 square feet, a typical Parlor location is approximately 2,500 square feet with around 15 private suites.

The smaller footprint is designed to reduce development costs by more than 50% compared with a traditional Phenix location. While a traditional location averages approximately $1.3 million in total investment, the Parlor model is designed around an average total investment of approximately $492,000.

For franchisees, flexible formats can provide:

• Access to a wider range of available real estate
• Opportunities to develop in urban, suburban, infill, and mixed-use environments
• Lower-cost options for entering or expanding within the system
• Greater flexibility for multi-unit development
• More strategic deployment of capital across a franchise portfolio

Rather than relying on a one-size-fits-all development strategy, Phenix gives franchisees options for matching the right footprint to the right market.

Designed to Attract Today's Beauty and Wellness Entrepreneurs

Phenix Salon Suites is the only major salon suite brand founded by a Lifestyle Professional, giving the brand firsthand insight into what independent beauty and wellness entrepreneurs want from their working environments.

Lifestyle Professionals receive private, customizable suites where they maintain control over their schedules, pricing, services, and client experiences. Phenix also offers convenient month-to-month agreements, providing greater flexibility as professionals build and evolve their businesses.

Phenix locations accommodate a diverse mix of beauty and wellness entrepreneurs. Approximately 35% of Lifestyle Professionals across the system are non-hairstylists, with locations supporting professionals including:

• Hairstylists and colorists
• Estheticians
• Barbers
• Nail technicians
• Massage therapists
• Other beauty and wellness professionals

This diversity expands the potential tenant pool for franchisees while helping individual Phenix locations develop into micro-communities of independent entrepreneurs.

Franchisee Support Backed by SalonIQ

Phenix franchisees don't need to become beauty industry experts before entering the business. Instead, they benefit from the experience and industry knowledge Phenix has developed throughout its history.

Through its SalonIQ approach, Phenix combines decades of beauty industry knowledge with real-world insight into what drives Lifestyle Professional satisfaction, suite occupancy, retention, and salon suite operations.

Franchisees receive support across key areas of the ownership journey, including real estate, development, operations, marketing, and tenant recruitment.

Phenix also operates more than 50 company-owned locations nationwide, giving the brand firsthand operational insight that can inform the resources and systems provided throughout the franchise network.

A Franchise Built Around Independent Entrepreneurship

The continued growth of independent beauty and wellness professionals has created an opportunity for franchisees to participate in the industry without providing salon services themselves.

Phenix Salon Suites brings together the fundamentals of commercial real estate, recurring suite rental revenue, and the growing demand for independent entrepreneurship within beauty and wellness.

With more than 435 locations, flexible development formats, a semi-absentee operating structure, and a support system built on decades of beauty industry experience, Phenix offers qualified franchisees an opportunity to build and scale within an established salon suite system.

Ideal franchise candidates include experienced business owners, commercial real estate professionals, multi-unit and multi-brand franchisees, and well-capitalized investors who understand the importance of real estate, relationship building, and long-term portfolio development.

No salon experience is necessary.