Sheraton Hotels Franchise Overview

About Sheraton Hotels

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts.

Franchise History

The origins of Sheraton® date back to 1937 when the company's founders, Ernest Henderson and Robert Moore, acquired their first hotel in Springfield, Massachusetts. Within two years, they purchased three hotels in Boston and soon expanded their holdings to include properties from Maine to Florida. At the end of its first decade, Sheraton had proven so popular and had become such a relied-upon brand that it was the first hotel chain to be listed on the New York Stock Exchange. Sheraton expanded internationally in 1949 with the purchase of two Canadian hotel chains and grew rapidly around the world. The 1960s saw the first Sheraton hotels in Latin America and the Middle East and, by 1965, the 100th Sheraton opened its doors. Sheraton reached a milestone in 1985 as the first international hotel chain to operate a hotel in the People's Republic of China. In April of 1995, Sheraton introduced Four Points® by Sheraton® Hotels, a new, mid-scale hotel brand offering a full-service hotel experience at a competitive price.

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