Tropical Smoothie Cafe Wins Innovation Award for Best Big Budget Campaign at #FCXC24
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Description:
Tropical Smoothie Vice President of Brand Marketing Emily Ciccone talks about the strategy and success behind the Tropic Time Concierge campaign around the launch of its Tropic Bowl menu category. The campaign featured Saturday Night Live star Chloe Fineman, who invites guests to treat themselves to the new line of smoothie bowls and then closes with the tagline of “You’re On Tropic Time Now”.
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