Marketing Math - Franchising Videos
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You’re contributing to the ad fund, but still need a sales lift at the local level. What are the practical and financial implications of a local store marketing (LSM) program? How do you decide where to allocate dollars? How to execute and evaluate effective program returns? When is the timing right to add a person dedicated to local store marketing – or should it be the responsibility of your managers? A panel of marketing pros will share their experiences for implementing successful local marketing programs and the numbers behind making it work. Hosted by David Buckley, CMO, Sears Hometown & Outlet Stores Featuring: - Jason Mann, Owner/Area Representative, Planet Smoothie & Tasti d'Lite - Randy DuBoise, Owner, Meineke - Christina Coy, Director of Marketing, Pie Five Pizza

Published: March 7th, 2018

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