Water Wings Swim School: A Trusted Leader in Swim Safety & Education

Water Wings Swim School is a premier children’s swim education brand, focused on providing high-quality instruction in a nurturing and safe environment. Founded in 2003 by Avi and Tracy Shafshak in Las Vegas, Nevada, Water Wings was built on the mission of addressing the critical need for comprehensive swim education for children of all ages.

With programs designed to build water safety, confidence, and a lifelong love for swimming, Water Wings has become a trusted name for families. Its year-round, indoor facilities allow students to progress at their own pace in a consistent learning environment led by certified instructors.

Today, Water Wings Swim School operates in more than ten corporate-owned locations across three states and is expanding nationwide through franchising as part of the Unleashed Brands platform.

Why Open a Water Wings Swim School Franchise?

Owning a Water Wings Swim School franchise offers the opportunity to make a lasting impact in your community by helping children and families learn life-saving skills. The brand’s proven model combines strong revenue potential with a mission-driven business.

Key franchise advantages include:

• A recognized brand with a 20+ year track record in swim education
• Programs designed for all ages and skill levels, from infants to adults
• Year-round indoor facilities that drive consistent enrollment and recurring revenue
• Proprietary training curriculum and safety-focused teaching methods
• Access to Unleashed Brands’ shared resources, marketing support, and franchise expertise

Water Wings Swim School has been recognized as a leader in the youth enrichment space and benefits from the reputation and systems of the Unleashed Brands family, which includes other top-tier children’s franchises.

What Makes Water Wings Swim School a Strong Business Opportunity?

Demand for quality swim education remains high, as water safety is a top priority for families nationwide. Water Wings’ proven operational systems and recurring membership model create strong revenue potential for franchise owners.

As with any franchise investment, key factors to consider include:

• Location selection, lease rates, and buildout costs
• Initial investment, which includes the franchise fee and startup expenses
• Ongoing fees, such as royalties and national marketing contributions
• The brand’s financial and operational requirements for net worth and liquid capital

Water Wings provides franchisees with an established business model, comprehensive support, and access to a growing network of youth enrichment entrepreneurs.

How to Start a Water Wings Swim School Franchise

Buying a franchise with Water Wings Swim School is a structured yet personal journey designed to help both you and our team determine if we’re the right fit for each other. Our 8-step discovery process gives you a comprehensive look at what it means to own and operate a Water Wings Swim School. From an initial goals overview to an in-depth brand presentation and territory analysis, each step is built to give you clarity and confidence.

You’ll review important documents like the Franchise Disclosure Document (FDD), explore financing options, and even experience our brand firsthand at Launch Day. If everything aligns, you’ll move into final validation and sign your franchise agreement—officially joining a community of entrepreneurs passionate about bringing swim safety to their markets.