Own a Transformative Waxing Franchise

Waxing the City is a growing waxing franchise with exciting franchise benefits to help you attract customers in the self-care industry. With over one hundred locations across the country, our proven business model is precisely what you're looking for. Become a franchise owner with Waxing the City and join us on our journey to bring self-care to every customer in the thriving personal care movement.

• Exclusive Products: Access premium wax, plant-based retinol alternative products, and skin care items.
• Expert Cerologists: Build a team of licensed Cerologists® -- our expert aestheticians found nowhere else.
• Club Orange: Our membership program gives your customers special discounts and monthly rewards.

Join Our Franchise Family

Waxing the City is a body-positive, welcoming waxing franchise that's transforming the personal care movement one appointment at a time. We've been a part of the Self Esteem Brands family since 2012, which is the same team that's made Anytime Fitness into one of the world's largest fitness franchises. Our franchises stand out thanks to our team of licensed Cerologists, all-inclusive skin and body care services, and custom-formulated wax.

Our Proven Business Model

As a franchise owner, you'll have direct access to a proven business model, making your transition into the self-care industry smooth and straightforward. Our exclusive products, head-to-toe services, and highly trained team of experts can help you build the beauty business you've always wanted with the backing and support of a tried-and-true model.

Training and Support

Whether this is your first time as an owner or you know your way around a franchise, we can help you get your Waxing the City studio up and running in no time with our training programs and ongoing support system.

• Training Assistance: Access comprehensive startup plans, receive key training on studio operations, and provide technical courses to your Cerologists so your entire team is prepared.
• Marketing Support: Rely on our grand opening marketing programs and local advertising assistance to attract customers to your store from day one.
• Ongoing Support: Participate in regular conference calls and webinars, along with regional workshops for your territory and annual conferences for all owners.

Our Ideal Owner

• Passionate: Helping customers look their absolute best is a driving force for you. You see the benefits of self-care and want to help others see and feel it, too.
• Business Savvy: You have a working knowledge of marketing or sales, and you're a team player--even when it comes to leading your own team.
• Enterprising: Your go-getter attitude means you're excited to own a business of your very own and welcome your first customers on grand opening.