Don't Just Open a Business. Open a Door to Something Bigger.

We don't train dogs. We train the people who love them.

Customers come for puppy training or obedience. They discover a ritual they never want to stop.

The Model

Socialization is the goal.

People don't just want a dog that obeys. They want a dog they can take anywhere.

• Reliable in public.
• Safe around dogs and people.
• Calm under real-world distraction.

Built in a room with other dogs, guided by a system, practiced weekly.

Socialization requires other dogs.

Obedience can be taught at home. Socialization requires structured, supervised rehearsal with other dogs and owners. Zoom Room provides that rehearsal, at scale.

The Labor Advantage

Most service franchises depend on scarce specialists. Our model puts the expertise in the system.

• Hire for temperament - Warm extroverts who love people and dogs. We hire for personality and service instincts, then teach the rest.
• Speed and Stability - Our training program onboards new hires in days, not months.
• Low key-person risk - No dependence on star trainers or hard-to-find talent. Payroll stays low and predictable.

The Ritual

We turned training into a standing appointment.

• Retention - Puppy classes, Agility League, Therapy Dog prep, social events, and shopping. Customers come for training and stay for the community.
• Resilience - Adverse weather drives even greater attendance. People don't cut back on their pets or experiences. We deliver even in adverse economies.
• Referrals - Exceptional word of mouth keeps CAC low. More 5-star reviews than any other training business. NPS Score of 89.

Habit creates retention. Retention makes the unit predictable.

Why invest now:

• Pet industry is a $150B and growing
• First-to-Market Category Leader: The Only Indoor Dog Training Franchise in the U.S.
• Lower Cost Brick & Mortar offering community-centric experiences
• Class B or Flex Real Estate (keeps lease rates down)
• Low Liability (no daycare or overnight boarding; owners are with their pets the entire time)
• Labor Light (5-7 total employees)
• Recurring Revenue + Multiple Revenue Streams
• Experienced & Visionary Leadership: CEO is best-selling author of dog training books, Former CEO of PetCo is Brand Chairman
• Scalable Training & Socialization Program

*2026 FDD, Item 19