Consumer Marketing News, Views, & Reviews,  June 2023

Welcome to the June edition of the Franchise Marketing & Leadership Report! This month we feature several articles on how the WFH/hybrid office model is not only affecting employers, but also where marketers are focusing their efforts as downtown office buildings continue to struggle. (We’ll take a look into AI and ChatGPT when the current hyperbole settles some.) If you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate 2023, please forward them our way! And now, the news…

LinkedIn Launches New Report on the State of B2B Marketing 

Customer Service: Combining Automation and AI with the Human Touch

Effective Content Marketing Strategies for Franchise Owners

10 Proven Strategies for Effective Social Media Growth (Infographic)

How Gen Z Is Using Social Media in 2023

The Return to the Office Has Stalled

The Decline of the Five-Day Commute Is a Boon to Suburban Retail

How Retailers Should Start Catering to Hybrid-Working Customers

Wendy’s Partners with Pipedream to Test Industry-First Underground Delivery System

Seniors Aging In Place Are a Golden Opportunity for Tech Companies

Why Precision CTV Is Essential for DTC Brands