Consumer Marketing News, Views, and Reviews: January 2023

Welcome to 2023’s first Franchise Marketing & Leadership Report! Predictions for franchise marketing in a tumultuous global economy are literally all over the map. World-shaping events this year will range from Ukraine/Russia to Taiwan/China. Then there’s the new U.S. Congress, dysfunctional from the start and poised for infighting and inaction as it attempts to manage the world’s largest economy. Not to mention the troubles in China, as the world’s second-largest economy reels from recently relaxed Covid restrictions and troubles at the top. Regardless, you can only manage what goes on inside your four walls… or your fleet of trucks.

So if you have news items, trends, reports, or studies you think will be useful to franchise consumer marketers looking to navigate the new year, please forward them our way! And now, the news…

4 Leadership Trends for the Future of Work in 2023

10 Certain Retail Predictions for an Uncertain Year

What’s Next for the Economy, in 10 Charts

Are Predictions of a Global Recession Premature?

How McDonald’s Won Russia—and Then Lost It All

McDonald’s Leaves Kazakhstan, Citing Supply Chain Restrictions

Fast-Food Restaurants’ Embrace of Veganism Is Coming Slowly

Big Changes Seen for Social Media in 2023, Say Experts

How the Pandemic Altered the Restaurant Industry Forever

Survey: Social Media Ad Spend Is Vulnerable as Trust Declines Further

Digital Ad Spend in November Declined for First Time Since 2020

The “Metaverse Winter” in 2023 Will Not Dampen Its Future Potential (GlobalData)

Golden Corral Begins a Year of Celebrating Its Golden (50th) Anniversary

Customer Ends Pay-It-Forward at Bojangles Drive-Thru, Refuses To Pay for $45 Order