'Own Your Audience': 2013 Franchise Consumer Marketing Conference

Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event. We've broadened our Advisory Board, expanded our content and focus, and engaged a diversity of experts to share their knowledge and experience.

We are on track to continue doubling participation to 200+ brands, driven by word-of-mouth marketing from attendees who are sharing news about their powerful experiences at this exclusive conference.

My goal as Conference Chair is to ensure that CEOs, presidents, and marketing executives take home actionable initiatives, as well as new, meaningful relationships with other marketing professionals and suppliers. This unique forum offers opportunities for informative conversations and networking with franchise marketing professionals on a personal level.

Our theme, "Own Your Audience," is all about understanding and engaging your customer - whether that's your end-user or your internal audiences of franchisees and front-line employees. Our keynotes will dig deep on the topic of understanding your target audience, and our breakout sessions will cover Relationship Management, Marketing Execution, Brand Development and Rejuvenation, as well has strategies for garnering franchisee buy-in and participation. We'll tackle the mission of truly understanding and owning your audience, and how it will help develop compelling messaging that gains and retains customers you seek.

So mark your calendar, gather your marketing team, enlist the participation of your favorite marketing peers, and join us for the 2013 Franchise Consumer Marketing Conference. You will learn. You will grow. You will connect. You will have fun!


Wendy Odell Magus,
2013 Conference Chair
Vice President of Marketing,
Kiddie Academy


Now in its third year, the Franchise Consumer Marketing Conference will be held in Atlanta, June 25-26 at The Ritz-Carlton Buckhead.

FRANCHISE CONSUMER MARKETING CONFERENCE ADVISORY BOARD

Susan Boresow
Chief Marketing Officer
Massage Envy

David Buckley
Chief Marketing Officer
Sears Hometown Stores

Sara Costello
Senior Director, Marketing
Sylvan Learning

John Dillon
VP Brand Marketing &
Product Innovation
Denny's

Rich Hope
Chief Marketing Officer
Jersey Mike's

Paul Macaluso
VP of Marketing
Moe's Southwest Grill

Wendy Odell Magus
Vice President of Marketing
Kiddie Academy

Terry Miller
VP of Marketing &
Communications
Great Clips

Heather Neary
Chief Marketing Officer
Auntie Anne's

Jayson Pearl
Chief Brand Officer
BrightStar Care

Jeff Rinke
VP of Marketing
Hungry Howie's

Meg Roberts
President
Molly Maid

Linda Shaub
Senior VP Marketing
Interim Health Care

Terri Snyder
Executive VP &
Chief Marketing Officer
Checkers Drive-In
Restaurant

Ed Waller
Co-Founder, VP of CRM
CertaPro Painters
2012 Conference Chair

Published: March 20th, 2013

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