FRANCHISE Update Magazine Issue II, 2026: Consistency at Scale
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FRANCHISE Update Magazine: Consistency at Scale

Q2 | 2026

Consistency at Scale

Brands protect customer experience across growing systems

MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Firm, Fair, and Friendly: Scaling a Beauty Platform with Discipline and Service
Meg Roberts oversees Head to Toe Brands' growing beauty platform while emphasizing disciplined leadership and strong team culture
Kerry Pipes
Inclusive but Disruptive: Teams Need Dreamers, Thinkers, and Doers-not Validators
R&R Brands CEO Scott Taylor leads a 90-unit, multi-brand portfolio by empowering decision-makers, embracing disruption, and pushing technology
Kerry Pipes
The Exit Plan: Resale Programs Protect Stores, Franchisees, And System Growth
Brands that take an active role in franchise resales can keep locations open and protect system revenue
Colleen McMillar
Resilient by Design: Franchising is Poised for Growth Amid Uncertainty
Despite inflation, higher borrowing costs, and regulatory uncertainty, franchising continues to expand
Matt Haller
Holding the Line: Brands Keep Customer Experience Consistent as They Grow
Franchisors are turning to data, technology, culture, and hiring discipline to keep service standards aligned across locations
M. Scott Morris
Winning at the "Can" Level: Decades of Restaurant Experience Shape CMO's Approach at Smalls Sliders
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
Kerry Pipes
AnswerConnect
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CMO Roundtable with Angie Eckelkamp, Chief Marketing Officer at Kilwins
A Marketing professional from Kilwins discuss ensuring that local stores faithfully deliver the brand promise
Franchise Update Media
CMO Roundtable with Heather McLeod, Chief Marketing Officer at BNI
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
Franchise Update Media
CMO Roundtable with Abby Taylor, Co-Founder and Chief Marketing Officer at Playa Bowls
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
Franchise Update Media
CMO Roundtable with Angelique McMillan, Vice President of Marketing at Handyman Connection
A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
Franchise Update Media
Unit-Level Signals: Local reviews, validation, and AI are reshaping franchise development
Poor local customer experience hurts franchise sales as AI amplifies reviews shaping brand reputation and validation outcomes
Jack Monson
Make Price Irrelevant: Customer journey mapping creates brand-defining experiences
Customer journey mapping can help brands eliminate inconsistent service and create a signature experience that makes price less important
John DiJulius
From Metrics to Meaning: Franchisors Help Franchisees Turn Data Into Better Decisions
Franchisors that translate analytics into clear guidance help franchisees improve performance, profitability, and systemwide growth
Helen Bond
Challenge the Pros: Dan Brunell on brand standards and unit performance during ownership transitions and/or resales
Strong onboarding, training, and support help new franchise owners maintain performance and brand consistency during transitions
Franchise Update Media
Challenge the Pros: James Franks on brand standards and unit performance during ownership transitions and/or resales
Strong planning, buyer standards, and support ensure smooth franchise ownership transitions and consistent performance
Franchise Update Media
Challenge the Pros: Sean Rentchler on brand standards and unit performance during ownership transitions and/or resales
Ensure smooth ownership transitions with clear communication, strong onboarding, and consistent support to protect performance
Franchise Update Media
Challenge the Pros: Jennifer Folger on brand standards and unit performance during ownership transitions and/or resales
Structured onboarding, staff retention, and community marketing ensure seamless transitions and consistent performance
Franchise Update Media
The Flywheel Effect: Cross-Department Collaboration Drives Franchisee Success
Aligning development, operations, training, and leadership around the entire franchisee life cycle creates strong franchise systems
Christina Chambers
Overcoming Info Overload: In the AI era, the advantage shifts from data to insight
AI makes franchise disclosure data easier to access, but the competitive advantage is in interpreting information correctly
Paul Wilbur
Cultural Intelligence: Respect Local Norms or Pay the Price
Franchisors that understand how culture shapes consumer behavior are more likely to succeed in global markets
William Edwards
Decisions, Not Dashboards: Data is Only Powerful if it Changes Behavior
Franchise brands are drowning in dashboards and reports; the real advantage is in turning analytics into actions
Dennis Leskowski
Recruitment Rhythm: A Systematic Approach Beats Growth by Guesswork
Franchise growth depends on a predictable recruitment rhythm that turns leads into signed agreements at a steady pace
Art Coley
AnswerConnect
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