Howard Johnson Announces New Kids Go Hojosm Promotion
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Howard Johnson Announces New Kids Go Hojosm Promotion

(Monday, March 06, 2000) - Howard Johnson International Inc., announced today a new alliance between Howard Johnson Kids Go HoJoSM and Crayola Kids. A Howard Johnson custom-designed Crayola KidsMagazine will be available to all families checking into a Howard Johnson property beginning March 1, 2000. Along with the magazine will be a four-pack of Crayola crayons.

Howard Johnson shares a common ground with Crayola KidsMagazine, said Mary Mahoney, president and CEO of Howard Johnson International Inc. That is a passion for kids and families. Families are an important part of our business, and this program will help to bring those families even closer together.

The special 52-page Howard Johnson edition of Crayola KidsMagazine will feature articles and activities in which the entire family can participate. The publication caters to kids aged 2 to 12.

The magazine is also being used to promote the Howard Johnson Kids Go HoJoSM $50,000 Scholarship Sweepstakes. In its fourth year, the contest will be a sweepstakes, with the entry form contained in the Howard Johnson edition of Crayola KidsMagazine. A winner will be selected at random and no purchase is necessary to participate.

We look forward to working with Crayola Kids Magazine and providing more creative ways for kids to win the scholarship prize, Mahoney said. Also, we will be incorporating elements from the publication into the brands website,

Visa is a proud sponsor of the 2000 Howard Johnson Kids Go HoJo program, and when consumers use their Visa card they can save 15% off published rates. To receive the discount, consumers should call their travel agent or Howard Johnson at 1-800-I-GO-HOJO® (1-800-446-4656) and request the LPAX discount. Guests then need to pay with their Visa card. Advance reservations are required, and this offer is valid at all Howard Johnson locations. Blackout dates and restrictions may apply and vary by location. This discount cannot be combined with any other offer, and is not valid on current stay. Void where prohibited, taxed or restricted by law. Offer only valid in the U.S. This offer expires on February 28, 2001.

Howard Johnson International Inc. franchises nearly 500 hotels and inns worldwide, including properties in Argentina, Canada, Colombia, the Dominican Republic, Ecuador, Egypt, Jordan, Mexico, Israel, Lebanon, Malta, Oman, the United Arab Emirates, the United Kingdom, and Venezuela. For more information or to make a reservation at any Howard Johnson location, call toll-free in the United States: 800-I-GO-HOJO (1-800-446-4656), access the chains Internet web site -, or contact a travel agent. Howard Johnson is a proud supporter of Americas Promise - The Alliance for Youth, and is helping to point kids in the right direction. Howard Johnson is a subsidiary of Cendant Corporation (NYSE: CD).



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