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DoggieDay Inc. Launches Franchise Corporation

Former Forrester Research analyst David Cooperstein joins to lead effort

BOSTON/EWORLDWIRE/June 11, 2003 --- Doggie Day, Inc., a Boston-based pet care service provider, today announced the formation of DoggieDay Franchise Corporation to expand its Boston and San Francisco-based operations nationwide. DoggieDay Inc. also announced the addition of David Cooperstein, former director of retail research at Forrester Research, to the company as Vice President, Franchise Development.

"This represents and important step in the evolution of DoggieDay from a local operation to a national franchise operation," says Lou Whitney, CEO of DoggieDay, Inc. "With DoggieDay's special attention to the professional needs of pet care service, and David's unique experience in the retail sector with business strategy and technology development, these announcements represent critical additions to our business. We look forward to David's contributions in making DoggieDay the number one franchise opportunity in the country."

DoggieDay Franchise Corporation expects to begin selling franchises in the 2nd half of 2003.

David Cooperstein joins DoggieDay after six years at Forrester Research, where he led the development of long range strategic research that defined and predicted the course of multi-channel retailing as eCommerce technology and online sales became critical business issues.

As Director of Retail Research, he advised Fortune 500 corporations on how to take advantage of Internet, customer management, and networking technologies to aid their business strategies. Additionally, his analyses of the telecommunications sector in the late 1990s predicted many of the themes that have since come true, such as the current bandwidth glut and the slow acceptance of wireless data.

Prior to joining Forrester, David spent many years at consulting firm Booz Allen & Hamilton and in marketing at Northwest Airlines, and ran a 10-person strategic research unit for Gemini Consulting. He is a graduate of Cornell University.

About DoggieDay, Inc. and DoggieDay Franchise Corporation

Doggie Day Inc. is a member based organization offering home pet care services to its members. The company currently operates in-home Pet Care Services in the Boston metropolitan area and San Francisco, CA with the goal of becoming a pet's new best friend. Our professionally trained staff handles over 200 home visits per day to ensure that dogs, cats, birds, and other small animals are well cared for while their primary care-givers are away from home.

DoggieDay Franchise Corporation based in Boston oversees the development and management of DoggieDay franchises throughout the United States.

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