It's A Grind Coffee House "Brews" Plans To Double In Size
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It's A Grind Coffee House "Brews" Plans To Double In Size

LONG BEACH, CALIFORNIA (Monday, January 30, 2006) - It's A Grind Coffee House, the fastest growing specialty coffee franchise in the United States, announced plans to double in size by the end of 2006. This comes after an outstanding year, as sales grew by over 60-percent systemwide. Executives attribute the strong growth to a great concept, quality coffee, and responding to the growing demand for coffee houses that can cater to the individual's taste.

According to the National Coffee Association's Annual Trends Study, 2004, 56 percent of Americans age 18 or older are coffee drinkers. Daily specialty coffee consumption increased four percent from 2003 to 2004, which translates into more than 300 million cups of coffee drank in a day. In fact, the average coffee house customer visits a specialty coffee house to get their 'java fix' close to 20 times per month.

"It seems that our culture is waking up to a 'cup 'o' joe' in ways that never could have been predicted a few years ago," said Marty Cox, owner and founder of It's A Grind Coffee House. "Specialty coffee is gaining attention and influence like never before. More and more people are looking for that perfect cup of coffee or that unusual blend. Here, at It's A Grind, we are able to provide that with a personal touch."

It doesn't hurt that the $8.5 billion specialty coffee market is growing at an unprecedented rate. The company is working to keep up with the trend by opening more locations and introducing blends, flavors and new beverages that get the customer exactly what they want. Recently, there has been a high demand for Estate Blends and It's A Grind is working to bring those to their coffee houses, along with a whole bean promotion. There are also plans to introduce a new featured drink every two months.

Community Is At The Core

The key to It's A Grind's success is the local ownership and personal involvement of owners. Executives look for franchisees that are people oriented, community minded individuals who strive to 'go the extra mile' to ensure a customer leaves satisfied and looks forward to returning on a regular basis. Many franchisees upstage the corporate chains by personally supporting and sponsoring community activities such as-donating to local schools, athletics, hosting Little League award dinners, charitable fundraisers, and other local functions.

"This has been a very successful year for us. While we have product placement in Showtime's 'Weeds', and have built 26 new stores in 2005, it's our franchisees that make us a success. Plus, we make a point to stay on top of the ever-changing trends in coffee," added Cox. "Now, with an established brand and a strong franchise system, we are poised to expand rapidly across the nation."

For entrepreneurs looking to enter the retail gourmet coffee business and take advantage of the booming coffee culture, It's A Grind offers two different franchise opportunities, including a single-unit option and a mulit-unit program. The company provides initial and ongoing support, assistance and training for efficient operation of the store as well as marketing materials and field support. Financing programs are also available through the Small Business Association for qualified candidates who have $125,000 cash with a $400,000 minimum net worth.

"We offer a lifestyle at our coffee houses. Our concept is to take the European coffee house culture and tailor it to suit the U.S. market, while maintaining its integrity," said Cox. "We are not just a coffee house, but essentially a 'community within four walls."

About It's A Grind

IAG Coffee Franchise, LLC,based in Long Beach, Calif., was formed in 2000 to franchise the It's A Grind Coffee House concept, founded by Marty Cox and his wife Louise Montgomery. It's A Grind is a specialty coffee house concept that specializes in gourmet coffee and espresso beverages. Currently, more than 70 It's A Grind locations operate in the United States, with a projected 150 stores open by the end of 2006. It's A Grind has been voted the number one coffee house in Long Beach four years running and was also recently named "2005 Business of the Year" in Moorpark, CA. In 2004, the company was also ranked #2 among the top ten fastest growing businesses in the Los Angeles area by the L.A. Business Journal. For more information, visit www.itsagrind.com or call (562)594-5600.

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