Cinnabon Jordan Attends International Franchise Conference

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JORDAN (Saturday, April 15, 2006) - Aligned with its aims to keep itself updated with the latest developments seen in the food and beverage industry Cinnabon Jordan, a part of Jana Restaurant Management Corporation (a member of Tantash Group) participated in Cinnabon's International Franchise Conference in Atlantic City last month.
Mr. Mahfouz Said, the General Manager of Cinnabon in Jordan represented the company in the conference.

The conference, which is usually attended by all Cinnabon Franchisees around the world, presented a perfect opportunity for the firm to discuss its development plans and goals for the year 2006. During the event's proceedings the attendees' discussions revolved around operational growth strategies, marketing strategies, new product launches and other relevant issues that will in turn ensure optimal performance levels for Cinnabon around the world.

During the conference, to commend Cinnabon Jordan for their high quality services and performance, Cinnabon International awarded them with the silver medal for winning the second best Cinnabon bakery (Mecca Mall) in the world for the year 2005. Mr. Mahfouz Said was pleased to receive the award on behalf of the company.

Commenting on the firm's presence at the event Mr. Mahfouz Said said," Attending such conferences is our priority, as the International Franchise Conference presents the perfect opportunity to learn more from our colleagues around the world, and to see new opportunities for business development, and expansion. In addition, the conference is also is the perfect venue for a healthy swap of ideas to all team members wishing to work for a better Cinnabon brand."

Mr. Said added, "Through such events we at Cinnabon strive to learn from our colleagues on how we could better respond to customers' demands. We hope that through our participation we would be able to further strengthen our position within the local market, and to better solidify our position as market leaders in the food and beverage industry."

The conference ended on a high note whereby in its aim to serve the Jordanian market at the highest standards, Jana Restaurant Management Corporation acquired a new international brand that it plans to introduce this summer to the Jordanian market. Intensive training sessions for the new brand were held for three weeks following the conference.

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