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Cici's Pizza Franchisee Launches Kid's Prize Meals

By: Cicis |  2 Shares     162 Reads

(Wednesday, April 26, 2006) - CiCi's Pizza franchisee, the Marwin Group, will debut a new Kid's Prize Meal in their 34 stores located throughout Houston, Texas beginning May 1. The new concept offers children, ages three to 10, an all-you-can-eat buffet, a beverage in a souvenir cup and a toy for $3.99. The toys that the Marwin Group will provide their 'junior guests' have an educational focus encouraging eye-hand coordination, memory and problem solving skills.
"We recognize that children have a strong voice when it comes to making a decision about dining out," said Norm Winton, CEO of the Marwin Group, "At CiCi's our focus is on providing great service to all of our guests – more importantly to each child that walks through our doors. This new promotion allows us to better cater to families, making each dining experience at CiCi's Pizza a unique and fun family affair."
CiCi's Pizza continues its rapid expansion. The company has 335 new units under contract, facilitating the goal of 1000 CiCi's restaurants by 2010. One hundred of these new restaurants are slated to open in 2006. Currently located in the Midwest, South and Southeast, expansion plans call for development in new markets throughout the Midwest, South and Southwest. In 2005, CiCi's growth reached 17 percent, increasing the brand to more than 600 restaurants in 26 states.
Industry professionals have taken notice of CiCi's success. For the past two years, Nation's Restaurant News ranked CiCi's as number one for sales and unit growth in the pizza chain category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza in the top 200 of all franchise concepts. The concept has received numerous other honors including recognition from Corporate Research International for best customer service in 2005; a gold award from Restaurants & Institutions in its annual consumer choice in chains survey in the pizza category; Pizza Enterprise Industry of the Year in 2004 by Pizza Marketing Quarterly magazine; and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine's Annual Franchise 500. For more information, visit www.cicispizza.com.

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